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7-Eleven is reinventing its food business to be more Japanese [video]

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Re: 7-Eleven is reinventing its food business to be more Japanese [video]

#11

Post by [deleted] »

Klonoar wrote: post #6
TulliusCicero wrote: post #4

Earlier quoted context omitted.

7-11 and convenience stores in general in Japan (the other big ones are Lawson and Family Mart) are vastly superior to American offerings. Almost every American who goes to Japan seems to comment on this.

It's not just Japan, it's largely Asia in general (e.g, Taiwanese 7-11's and Korean 7-11's are also so far above their US counterparts in terms of offerings/feel). (A fun trivia fact is that like 7-11, Lawson also originally started in the USA. They only recently-ish returned stateside with locations in Hawaii (IIRC).)

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Re: 7-Eleven is reinventing its food business to be more Japanese [video]

#13

Post by the__alchemist »

The video mentions at least twice that gas is one of the two main revenue sources of 7-11 in USA.

A: How common is this? 7-11s don't serve gas where I've seen. B: Is this accurate re profits? My understanding was that gas stations make their money from the convenience store vice fuel. (This is in direct contradiction)

Unrelated: Is it normal in marketing to refer to customers as "targets"? (See around 75% through the video for one example)

Re: 7-Eleven is reinventing its food business to be more Japanese [video]

#14

Post by chipgap98 »

parhamn wrote: post #10
TulliusCicero wrote: post #4

Earlier quoted context omitted.

7-11 and convenience stores in general in Japan (the other big ones are Lawson and Family Mart) are vastly superior to American offerings. Almost every American who goes to Japan seems to comment on this.

Probably because most Americans live in lower density cities. Fresh food distribution is a lot harder in low density areas, and that is probably why 7-11 focuses on microwavable wings and hotdogs in the US. A good NYC bodega is as stacked as a 7-11 in Tokyo. Really good fresh baked goods and they'll cook up anything you want for you too.

But 7-11s in Japan seem better than American convenience stores in similar density areas (from my experience)

Re: 7-Eleven is reinventing its food business to be more Japanese [video]

#15

Post by alekratz »

it's kind of disappointing that they're focusing on food in this. I get that it's a quarter of their revenue, but one of the things that makes japanese convenience stores so convenient is that you can do more than just buy stuff. like, they often have printers and scanners if you need to make a copy of something or print something off. or if you're a tourist and you're taking the train someplace and have too much luggage, you can get it shipped to the hotel at your destination via 7/11. that's the kind of thing I would love to see in a convenience store.

Re: 7-Eleven is reinventing its food business to be more Japanese [video]

#17

Post by malwrar »

the__alchemist wrote: post #13

The video mentions at least twice that gas is one of the two main revenue sources of 7-11 in USA. A: How common is this? 7-11s don't serve gas where I've seen. B: Is this accurate re profits? My understanding was that gas stations make their money from the convenience store vice fuel. (This is in direct contradiction) Unrelated: Is it normal in marketing to refer to customers as "targets"? (See around 75% through the…

In my (midwest) experience maybe in cities 7-11s are primarily convenience stores, but once you drive out into the suburbs/country they’re always gas stations. Until I started living in cities I wasn’t even aware there _were_ convenience store 7-11s!

Re: 7-Eleven is reinventing its food business to be more Japanese [video]

#18

Post by Molitor5901 »

the__alchemist wrote: post #13

The video mentions at least twice that gas is one of the two main revenue sources of 7-11 in USA. A: How common is this? 7-11s don't serve gas where I've seen. B: Is this accurate re profits? My understanding was that gas stations make their money from the convenience store vice fuel. (This is in direct contradiction) Unrelated: Is it normal in marketing to refer to customers as "targets"? (See around 75% through the…

In some places they do, such as the northeastern United States, but it seems like it might be more of a partnership with a gas provider branded as 7-11.

Re: 7-Eleven is reinventing its food business to be more Japanese [video]

#19

Post by Loughla »

philip1209 wrote: post #9

7-11 in Japan is a way of life. I've been to an American 7-11 once or twice in my life. (I didn't want to go back.) In Japan, I went at least once daily - sometimes twice per day. They almost function the role of a NYC bodega, but with more and fresher food options. In addition, they often have a stack of microwaves run by the staff, allowing for inexpensive, fresh, and warm meals.

7-11 here in the States tends to be a great place to get stabbed and/or purchase illegal drugs, in my experience.

Re: 7-Eleven is reinventing its food business to be more Japanese [video]

#20

Post by sho_hn »

Klonoar wrote: post #6
TulliusCicero wrote: post #4

Earlier quoted context omitted.

7-11 and convenience stores in general in Japan (the other big ones are Lawson and Family Mart) are vastly superior to American offerings. Almost every American who goes to Japan seems to comment on this.

It's not just Japan, it's largely Asia in general (e.g, Taiwanese 7-11's and Korean 7-11's are also so far above their US counterparts in terms of offerings/feel). (A fun trivia fact is that like 7-11, Lawson also originally started in the USA. They only recently-ish returned stateside with locations in Hawaii (IIRC).)

I'd say in Korea 7-11 is the worst of the top 3 options though (GS25, CU and 7-11)
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