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Windows Azure Dance Routine

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11–20 of 79 posts

Re: Windows Azure Dance Routine

#11

So, this is the second story in about a month about crazy sexist stuff going on at industry events in Scandinavia. The Dell thing I thought was beyond the pale; but this seems to be in good fun. What's up with Scandinavia?

This was Microsoft, not Scandinavia. Noone was impressed by what they did. Apart from this, it was a great conference.

Re: Windows Azure Dance Routine

#12

So, this is the second story in about a month about crazy sexist stuff going on at industry events in Scandinavia. The Dell thing I thought was beyond the pale; but this seems to be in good fun. What's up with Scandinavia?

Well, I'm from Sweden and it's in just as poor taste over here. I suppose someone must've been looking for the cheapest dance/song-group available.

Re: Windows Azure Dance Routine

#13
Stunts like this must take a lot of people and a lot of time to set up. Here's my question: could someone explain exactly how this kind of stuff moves from idea to execution to performance without anyone raising an enormous red flag?

Re: Windows Azure Dance Routine

#14
I was just at the Berlin Buzzwords conference last week. Microsoft Azure was a platinum sponsor, and hired two 20-something girls dressed in skin-tight silver jumpsuits. They walked around handing out bags of Gummy Bears with flyers for Azure. Nobody was impressed, and the whole idea as kind of ridiculous. Given the level of maturity at that conference, it was completely out of place. It does not surprise me there was nearly zero activity at their conference booth.

Re: Windows Azure Dance Routine

#15
I had to rage-stop this video halfway through... this is ridiculous.

In this day and age, I would have thought that the developer community has come to realize that sexism is out and inclusiveness is in (no, adding a "(and vaginas)" is not inclusive). We had our fun, but it significantly damaged our culture and firmly planted our female participation at 15-20%, with a female OSS contribution rate of 1.5-5%. We (I'm speaking to the straight, white males out there) are the main reason for this.

And it's not just females, either. Our frequent raunchy behavior typically focuses on heteronormative jokes, staying completely ignorant and offensive to the LGBTQ folks out there.

So here's the deal, Microsoft: you have some work to do. First, you do something about this, like fire the decision-makers involved (publicly or privately, your choice). Next, issue a real apology that goes well beyond "we're looking into this." Then, grab a crapton of money—say $3 million... $1 million for each minute of the song—and donate it to programmer-centric inclusive groups. Speaking as primarily a Rails dev, my brainstorming is biased, but here's a good list to get started: Rails Bridge, Girl Develop It, DevChix, etc. Make certain that there's no way to tie this large donation to furthering Microsoft-specific causes; you need to heal dev community at large that you just brutally damaged.

I understand this "skit" probably didn't come from Redmond, but that's the price you pay for growing to the size of Microsoft. Microsoft Redmond hired/approved the folks running the branch that did this skit. Letting Redmond skate by on this is like (and wow, I'm going to use a totally unfair comparison here... apologies) letting a mob boss off the hook because a lieutenant actually planned & performed a criminal act.

What a depressing state of affairs.

Re: Windows Azure Dance Routine

#16

I had to rage-stop this video halfway through... this is ridiculous. In this day and age, I would have thought that the developer community has come to realize that sexism is out and inclusiveness is in (no, adding a "(and vaginas)" is not inclusive). We had our fun, but it significantly damaged our culture and firmly planted our female participation at 15-20%, with a female OSS contribution rate of 1.5-5%. We (I'm s…

Yes, this wasn't offensive to non-male-heteros - it was just offensive. Yet I have to say I'm still laughing and it being completely over the top lends it a certain element of 'this is too ridiculous to be considered a serious attempt to empower the hegemony'. It's bad taste in general, rather than offensive to any one party.

Re: Windows Azure Dance Routine

#17
Probably will get downvoted for this, but I didn't really think this was as vile as apparently everybody else does. Sure it's a bit cheesy and stupid, but the dancers seem to be wearing shorts and a full shirt (essentially standard dance attire) and not doing anything particularly suggestive. As to the lyrics, again stupid attempts at humor but not any worse than what you might see on an evening TV sitcom. Maybe I am just old..

Re: Windows Azure Dance Routine

#18

Stunts like this must take a lot of people and a lot of time to set up. Here's my question: could someone explain exactly how this kind of stuff moves from idea to execution to performance without anyone raising an enormous red flag?

if the someone with the idea has enough pull, (s)he probably simply shuts down any red flags with "it was my idea, do it now!"

Re: Windows Azure Dance Routine

#19

I had to rage-stop this video halfway through... this is ridiculous. In this day and age, I would have thought that the developer community has come to realize that sexism is out and inclusiveness is in (no, adding a "(and vaginas)" is not inclusive). We had our fun, but it significantly damaged our culture and firmly planted our female participation at 15-20%, with a female OSS contribution rate of 1.5-5%. We (I'm s…

> I would have thought that the developer community has come to realize that sexism is out

I was there to see how it worked out. The developer community reacted negatively to this.

During the show, a lot of people backed away to hide in the corners of the conference room. There was loud boo-ing throughout and after the dance. Critical tweets were being tweeted and retweeted.

The community is OK. Microsoft's marketing department are tasteless hamfisted twats.

Some of their earlier Cloud marketing: http://www.youtube.com/watch?v=8Q1UgUw-4AY

Re: Windows Azure Dance Routine

#20
post #19

I had to rage-stop this video halfway through... this is ridiculous. In this day and age, I would have thought that the developer community has come to realize that sexism is out and inclusiveness is in (no, adding a "(and vaginas)" is not inclusive). We had our fun, but it significantly damaged our culture and firmly planted our female participation at 15-20%, with a female OSS contribution rate of 1.5-5%. We (I'm s…

> I would have thought that the developer community has come to realize that sexism is out I was there to see how it worked out. The developer community reacted negatively to this. During the show, a lot of people backed away to hide in the corners of the conference room. There was loud boo-ing throughout and after the dance. Critical tweets were being tweeted and retweeted. The community is OK . Microsoft's marketin…

Sorry, I wasn't lambasting the community at large... I was directing my anger at the fact that Microsoft is insulated enough from the dev community that they haven't picked up on this.
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