This attitude was so short sighted. A friend of mines dad was using their Apple II for work-related spreadsheets and thought it was the greatest this ever. Not sure how IBM folks could not see this opportunity just because it was smaller scale than "what they did". 20 years later Intel seemed to have missed the mobile market due to a similar attitude.
Don Estridge: A misfit who built the IBM PC
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Re: Don Estridge: A misfit who built the IBM PC
#12There is a "high tech middle school" with his namesake in Boca Raton, FL, next to the former 1960s IBM R&D complex. https://www.palmbeachschools.org/DonEstridgeMiddle
Re: Don Estridge: A misfit who built the IBM PC
#13Re: Don Estridge: A misfit who built the IBM PC
#14>> His divisional heads always had the same answer. Microcomputers—home computing—were a fad. They were low-cost and low-profit. Let others scrabble around in the metaphorical dirt of home computing. The real money was in the markets that IBM’s divisions already dominated—selling vast mainframes and minicomputer systems to large businesses. Cary was even told to buy Atari, which by then had established itself as Amer…
Re: Don Estridge: A misfit who built the IBM PC
#15For people who are interested in this era, Halt and Catch Fire is a terrific portrayal of the sorts of characters and battles that defined it, albeit from more of a startup perspective. https://www.youtube.com/watch?v=pWrioRji60A
Fantastic show, highly recommend.
Re: Don Estridge: A misfit who built the IBM PC
#16>> His divisional heads always had the same answer. Microcomputers—home computing—were a fad. They were low-cost and low-profit. Let others scrabble around in the metaphorical dirt of home computing. The real money was in the markets that IBM’s divisions already dominated—selling vast mainframes and minicomputer systems to large businesses. Cary was even told to buy Atari, which by then had established itself as Amer…
Furthermore, in perfectly delicious irony, IBM's own modifications to Linux[3] to support the allocation of workloads to its giant server hardware have enabled the popularization of containers, further reducing demands for server equipment, increasing portability between desktop and server environments, and substantially drawing down the cost of provisioning for cloud services - the arch rival to traditional mainframe mentality. Today, in a world awash with dirt cheap and ever-present processing power and storage, as well as recently unimaginable levels of connectivity, we stand almost at the point where the term "server" itself has become an anachronism and consumption-oriented devices draw consumers toward "services" (often as paid for subscriptions).
IMHO some industries which will look nothing like today's version in 30 years' time: food, oil, transport, construction, clothing, health, and education. Carpe diem.
[0] https://en.wikipedia.org/wiki/Digital_Equipment_Corporation [1] https://en.wikipedia.org/wiki/Jon_Hall_(programmer) [2] https://en.wikipedia.org/wiki/Android_(operating_system) [3] https://git.kernel.org/pub/scm/linux/kernel/git/torvalds/lin...
Re: Don Estridge: A misfit who built the IBM PC
#17>> His divisional heads always had the same answer. Microcomputers—home computing—were a fad. They were low-cost and low-profit. Let others scrabble around in the metaphorical dirt of home computing. The real money was in the markets that IBM’s divisions already dominated—selling vast mainframes and minicomputer systems to large businesses. Cary was even told to buy Atari, which by then had established itself as Amer…
Re: Don Estridge: A misfit who built the IBM PC
#18Re: Don Estridge: A misfit who built the IBM PC
#19there’s a sense in which IBM was right to fear the PC - it, in fact, killed their main industry, and they were not able to compete well in the new space, despite defining the standard. maybe they could have pursued it more enthusiastically and done better in the 1990s, but, it still would have been fighting against the tide