"Invent" is a strong word here. Patented, sure
Roku patent invents a way to show ads over anything you plug into your TV
11–20 of 35 posts
Re: Roku patent invents a way to show ads over anything you plug into your TV
#12[flagged]
Re: Roku patent invents a way to show ads over anything you plug into your TV
#13This seems like the kind of product that could cause a certain type of customer to render the device inoperative by some subtle means for the protection of other customers and then return it as defective.
Agree. Whether that is a legal market or not is unknown to me and up to a court of law....but they are basically creating more jobs by forcing ads into everything.
Re: Roku patent invents a way to show ads over anything you plug into your TV
#14[flagged]
I think I agree with you, but the best I can do is briefly bring you back up to -3
Re: Roku patent invents a way to show ads over anything you plug into your TV
#15[deleted]
Re: Roku patent invents a way to show ads over anything you plug into your TV
#16Been theorizing something similar (but in reverse), the purpose being to mute the TV when ad breaks occur (I watched too much football (American) last season and the ads are just the worst). The system would be trained to recognize the bumpers, score graphics, and lack of announcer voices to enable mute, then reverse the same to unmute. Obviously this is all much easier said than done, but every time I see that "I go…
I vaguely recall TiVO doing something like this in the 90s, and then pulling back the feature, probably because partnerships weren't as interesting when your product removed revenue...
Re: Roku patent invents a way to show ads over anything you plug into your TV
#17So glad to hear that one company has secured exclusive rights to this technology, ensuring that no other company can do this to us. (Of course, Roku could license this technology to other companies, but that licensing fee would make it marginally less profitable for companies to do advertise in this way.)
Re: Roku patent invents a way to show ads over anything you plug into your TV
#18Roku makes me so sad. They had a product I really enjoyed using and admired them for making. Then slowly over the years they keep becoming more intrusive with their ads and more invasive with their data/privacy practices. My first Roku didn't need any sort of account, you just plugged it in and went. Now you have to register an account and I'm sure they are tracking everything I watch. They blanket the home screen with ads and I'm convinced they have programmed their remote to enable the microphone when I press pause/play every rand(20) < 1 just to remind me I can talk to my remote. Just waiting for the day it's revealed the mics on the remotes are always hot and feeding into their advertising models.
Re: Roku patent invents a way to show ads over anything you plug into your TV
#19Been theorizing something similar (but in reverse), the purpose being to mute the TV when ad breaks occur (I watched too much football (American) last season and the ads are just the worst). The system would be trained to recognize the bumpers, score graphics, and lack of announcer voices to enable mute, then reverse the same to unmute. Obviously this is all much easier said than done, but every time I see that "I go…
Sometimes we get home when a game is already in progress, which allows us to fast-forward through ads until we’re synced up with the live game. It is nicer than having to play the mute/unmute game. As you said, sports commercials are pretty awful.
Re: Roku patent invents a way to show ads over anything you plug into your TV
#20So glad to hear that one company has secured exclusive rights to this technology, ensuring that no other company can do this to us. (Of course, Roku could license this technology to other companies, but that licensing fee would make it marginally less profitable for companies to do advertise in this way.)
I wonder if there's actually a market for that.
Donate to a non-profit that hires dystopian fiction authors to patent the technology in their stories, wait 500ms for some jackass to try to implement the dystopia, sue them for damages and enjoin them from continuing to do it. Donate half the proceeds to the EFF and use the other half to file more dystopian patents.