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Start with an extreme close-up on the implements of human creativity. Pan across the paints, the instruments, canvas, start to zoom out... You keep zooming out until your viewpoint moves away back out through the surface of the screen. The screen tilts away from the viewer until it shows the iPad edge on.
Hmmm... Matrix references aside, that might be creepier. Captivity instead of creativity compressed.
Whenever I see backlash like this I always wonder if the marketing company is thinking dangit or mission accomplished.
I would have gone with a synthesis approach. Say teleporting the items and "quantumly mixing" them into the new ipad.
The observation that this ad is a bookend to the classic 1984 ad is interesting, in 1984 Apple is destroying a screen and freeing people to work on creative, human expression. Meanwhile in the M4 iPad ad, they're crushing the tools of creative human expression into a screen. Edit: I bet the reaction to this would have been completely different if it was a cartoon instead of real life commercial.
Yeah there's no problem with the general concept of the ad, and a cartoonish squish solves that. But they wanted dramatic images of destruction because it looks cool or whatever, without thinking that it's really odd and dissonant to feature a bunch of creative tools being destroyed in an ad which is ostensibly meant to celebrate and encourage creativity.
Earlier quoted context omitted.
Yeah there's no problem with the general concept of the ad, and a cartoonish squish solves that. But they wanted dramatic images of destruction because it looks cool or whatever, without thinking that it's really odd and dissonant to feature a bunch of creative tools being destroyed in an ad which is ostensibly meant to celebrate and encourage creativity.
They are not destroyed, this is a framing of those that want to produce outrage. These things are compacted into a iPad.
Earlier quoted context omitted.
They are not destroyed, this is a framing of those that want to produce outrage. These things are compacted into a iPad.
It's pretty obvious the items in the advertisement are being destroyed. The message is that they were compacted into an ipad, but if like the vast majority of the population you don't think an ipad is a replacement for those items, they were destroyed and replaced with something worse.
Replacement/alternative. This is just whining around the meme of smashing stuff in a press.
Outrage is lame.