Apple's New iPad Ad, "Crush": Who Thought This Was a Good Idea? • Hacker News Board

Re: Apple's New iPad Ad, "Crush": Who Thought This Was a Good Idea?

#11

Post by O1111OOO » Thu, May 09, 2024, 6:40 AM UTC

ohnoitsahuman wrote: post #9

It bugged me seeing all those nice things being destroyed. There's been times in my life when any of those objects would have been nice to use.

> It bugged me seeing all those nice things being destroyed.

That was my reaction too. The destruction. Also bothered by how sloppy/messy it all was. It reminded me of those horror films/TV where an atrocity is being committed and they play a cutesy song.

I felt sad at the end. I wouldn't have traded all those things (life, real memories) for a single computing thingy (where we do not engage life but watch others).

Re: Apple's New iPad Ad, "Crush": Who Thought This Was a Good Idea?

#12

Post by Brian_K_White » Thu, May 09, 2024, 7:38 AM UTC

Whether you have the same reaction or not, I think it's interesting how badly Apple mis-judged what the reaction would be.

Re: Apple's New iPad Ad, "Crush": Who Thought This Was a Good Idea?

#13

Post by Hock88sdx » Thu, May 09, 2024, 10:03 AM UTC

[dead]

Re: Apple's New iPad Ad, "Crush": Who Thought This Was a Good Idea?

#14

Post by nunez » Thu, May 09, 2024, 12:42 PM UTC

I'll be the contrarian here; I actually liked the ad! It got the point across and it was hella creative. All of the crushed items probably got recycled also.

Re: Apple's New iPad Ad, "Crush": Who Thought This Was a Good Idea?

#15

Post by from-nibly » Thu, May 09, 2024, 12:50 PM UTC

nunez wrote: post #14

I'll be the contrarian here; I actually liked the ad! It got the point across and it was hella creative. All of the crushed items probably got recycled also.

Was this not cgi?

Re: Apple's New iPad Ad, "Crush": Who Thought This Was a Good Idea?

#16

Post by from-nibly » Thu, May 09, 2024, 12:52 PM UTC

This article is off the rails. It's trying so hard to make this random ad controversial. I'm pretty petty and bitter but this article makes me cringe.

Re: Apple's New iPad Ad, "Crush": Who Thought This Was a Good Idea?

#17

Post by frou_dh » Thu, May 09, 2024, 1:57 PM UTC

I think it is a distasteful ad, but getting vocally "offended" about it is rather melodramatic.

Re: Apple's New iPad Ad, "Crush": Who Thought This Was a Good Idea?

#18

Post by pockybum522 » Thu, May 09, 2024, 6:35 PM UTC

O1111OOO wrote: post #11

ohnoitsahuman wrote: post #9

It bugged me seeing all those nice things being destroyed. There's been times in my life when any of those objects would have been nice to use.

> It bugged me seeing all those nice things being destroyed. That was my reaction too. The destruction. Also bothered by how sloppy/messy it all was. It reminded me of those horror films/TV where an atrocity is being committed and they play a cutesy song. I felt sad at the end. I wouldn't have traded all those things (life, real memories) for a single computing thingy (where we do not engage life but watch others).

Were any of those objects real?

Re: Apple's New iPad Ad, "Crush": Who Thought This Was a Good Idea?

#19

Post by enqk » Thu, May 09, 2024, 8:13 PM UTC

I was disgusted by the ad. Made me feel it got scripted by a machine, due to how it just is a display of domination of machine over man, and of disrespect for creators from around the world

Re: Apple's New iPad Ad, "Crush": Who Thought This Was a Good Idea?

#20

Post by breadwinner » Thu, May 09, 2024, 9:19 PM UTC

The same idea, executed better by Blackberry: https://www.youtube.com/watch?v=8iQ9oepKScE