Apple cuts 2024 and 2025 Vision Pro shipment forecasts

Post by SSLy » Sat, Apr 27, 2024, 11:04 AM UTC

kalleboo wrote: post #3

wkat4242 wrote: post #2

I wonder why they didn't just start selling here in Europe earlier if sales are lagging. Even if some enthusiasts will have gray-imported theirs. Not that I'd buy one, the price is ridiculous. Including taxes it would cost me nearly half a year's rent. But I'm sure some people would.

Setting up the infrastructure for the prescription lenses (which are regulated differently in every country) and in-store demos is probably a massive job

Post by zarzavat » Sat, Apr 27, 2024, 12:17 PM UTC

lotsofpulp wrote: post #12

zarzavat wrote: post #8

Earlier quoted context omitted.

LVMH seems to do OK in Europe, there is certainly a thriving luxury market. Vision Pro is just not compelling enough to live up to the price tag.

73% of LVMH revenue is from outside of Europe: https://www.lvmh.com/investors/profile/financial-indicators/

Post by rchaud » Sat, Apr 27, 2024, 3:28 PM UTC

wkat4242 wrote: post #2

I wonder why they didn't just start selling here in Europe earlier if sales are lagging. Even if some enthusiasts will have gray-imported theirs. Not that I'd buy one, the price is ridiculous. Including taxes it would cost me nearly half a year's rent. But I'm sure some people would.

Post by SSLy » Mon, Apr 29, 2024, 11:17 AM UTC

kalleboo wrote: post #16

SSLy wrote: post #11

Earlier quoted context omitted.

there are already small companies selling after-market prescription lenses for VR in EU https://www.vr-wave.store/

Checking their Terms of Service it starts with "Our place of business is Hong Kong, i.e., Hong Kong jurisdiction applies", which means they can just completely ignore any EU law about optometry, a luxury Apple doesn't have