Live data from Hacker News

Roku files patent to inject ads via HDMI

patents.google.com

11–20 of 281 posts

Re: Roku files patent to inject ads via HDMI

#11
post #5

HDMI is a farce https://arstechnica.com/gadgets/2024/02/hdmi-forum-to-amd-no...

Thankfully we are not completely stuck with HDMI

USB-C connectors using the DisplayPort protocol is the best of all worlds

https://www.displayport.org/displayport-over-usb-c/

Re: Roku files patent to inject ads via HDMI

#14
post #5

HDMI is a farce https://arstechnica.com/gadgets/2024/02/hdmi-forum-to-amd-no...

Thankfully we are not completely stuck with HDMI USB-C connectors using the DisplayPort protocol is the best of all worlds https://www.displayport.org/displayport-over-usb-c/

I still hate that turning off one of my monitors moves the windows to the other still on monitor...

Re: Roku files patent to inject ads via HDMI

#15

McDonald's!

For those unaware, this is a reference to the real, actual patent Sony was granted that requires the user to stand up, T-Pose, and shout “MacDonalds!” in order to skip an ad.

https://www.snopes.com/fact-check/sony-patent-mcdonalds/

Re: Roku files patent to inject ads via HDMI

#16
> When the media device pauses the media content, the display device can determine that a pause event has occurred and insert an ad shown on the display device.

Hilarious. I love how all the streaming companies are hijacking the pause control now. Why do you think I hit pause? Pick one or more of the following:

1. I need to go to the bathroom.

2. I want to inspect the current frame more carefully.

3. I want to see an ad for psoriasis medication.

Hint: One of the above answers is wrong. Think about it and get back to me. I'll wait. (I did hit pause after all.)

Re: Roku files patent to inject ads via HDMI

#18
If I'm getting this right, any ads you'd see on a Roku would be hosted by the apps themselves e.g. Youtube and such. So Roku wants a piece of the ad action and this is the only way to do it without the burden of providing any actual content.

Re: Roku files patent to inject ads via HDMI

#19
"Transfer more value! Transfer more value! Transfer more value!", the shareholders chanted, as the virgin shrieked on her descent into the throat of an active volcano.

"It is done!", responded the CEO, eyes hidden behind the ceremonial quarterly meeting headdress, shielding them from the immense heat of the lava.

Post reply on HN