How VCs evaluate Startups

From an accounting background instead of a VC or entrepreneur background, it's probably worth emphasizing that and focusing the content that way.

There is a lot of "how to do accounting at startups" content which is lacking on the Internet -- maybe something as basic as "how to spend your own money pre-raising funding so you can get reimbursed", and then the basics of accounting for a team of 2-5 with minimal (Just teaching people the difference between cashflow and P&L would be a worthwhile lesson.

If I were you, I'd probably develop a sizable (20-30+) number of standalone free 1-5 page resources on various topics, then offer a service instead of a product (15 minute consultations, phone/skype).

I am not sure how different the accounting rules are in the US vs. Australia vs. elsewhere -- aside from tax, for early stage companies, they're probably fairly universal. I do think helping people set up something like Xero would be useful, since Quickbooks is rather mediocre, and NetSuite is overkill (and the single-entry systems like Freshbooks aren't really worth considering).

In general, sell expertise, give away anything else.

So what you're saying is that you haven't got any experience and haven't got the faintest clue in what you're talking about (VC funding), but you're still giving advice to people and were trying to sell an "e-book" about it?

Of course, I know that some people are making a very good living by doing just this - writing about stuff they know nothing about. But this isn't going to earn you any favours here.

You said in another comment that you're an accountant. Are you a good accountant and do you like accounting? If yes, there's plenty to do on that front. Accounting is something that most people hate and see as being horribly complex. Yet, it's something that all entrepreneur have to do very early on in their business - they just don't have a choice. What about you write about this instead? I'm pretty sure you could end up with something a lot more useful than this "e-book".

Another tip: don't lie. Don't tell me that I'm going to get a book and then give me a 2.5-page check-list that has less content than an average blog post. Don't tell me that I'm going to "dominate pitches" or "speak their language" and give me a copied-and-pasted list that anybody interested in raising VC funding would have read a hundred times already.

A check-list is a check-list. A blog post is blog post. A book is a book. It's that simple. Pretending otherwise will only get you angry customers.