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EU rejects Apple's changes: Company could be fined 10% of global turnover

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11–20 of 107 posts

Re: EU rejects Apple's changes: Company could be fined 10% of global turnover

#11
Don't understand Apple here. This was a clear cut case of malicious compliance, what did they expect? That they just get away with it? Of course the EU would see the provocation and will take the opportunity.

Yes, they might gain a couple years till this is settled, but they can't use the time to crush a competing app store in between, as there is currently none. I am sure I am dumb, but IMO the smart move would have been to work with the law and a couple of years down the road point out that alternative app stores never caught on (which is very likely, IMO)

Re: EU rejects Apple's changes: Company could be fined 10% of global turnover

#12
post #11

Don't understand Apple here. This was a clear cut case of malicious compliance, what did they expect? That they just get away with it? Of course the EU would see the provocation and will take the opportunity. Yes, they might gain a couple years till this is settled, but they can't use the time to crush a competing app store in between, as there is currently none. I am sure I am dumb, but IMO the smart move would have…

It wasn’t even malicious compliance, because they didnt even come close to complying.

The Core Technology Fee is such a clear violation violation of the DMA rules.

Re: EU rejects Apple's changes: Company could be fined 10% of global turnover

#13
post #11

Don't understand Apple here. This was a clear cut case of malicious compliance, what did they expect? That they just get away with it? Of course the EU would see the provocation and will take the opportunity. Yes, they might gain a couple years till this is settled, but they can't use the time to crush a competing app store in between, as there is currently none. I am sure I am dumb, but IMO the smart move would have…

The EU has said they’re going to fast track the enforcement of these. Apple lawyers, simply, fucked up.

They lost so much good will with developers over this, have lost any goodwill with negotiations with EU, and are now going to have to speedrun compliance.

I’ve dealt with lawyers like this before in various company situations. They are sometimes really, really stupid. Not always, but it happened often enough to be terrifying.

Re: EU rejects Apple's changes: Company could be fined 10% of global turnover

#14
Apple’s revenue was over 100B last quarter (https://valustox.com/AAPL) and about 380B over the past four quarters.

Looks like they make about 30% of that in Europe.

Sounds like about 80% of their headaches come from Europe.

If they get fined 10% of 380B, and the EU becomes ever more fine-happy, it will at one point make sense to simply shut down in Europe.

As an aside, it’s baffling to me why an aging continent with a sluggish economy would want to start a trade war with its only friend.

Re: EU rejects Apple's changes: Company could be fined 10% of global turnover

#18
post #11

Don't understand Apple here. This was a clear cut case of malicious compliance, what did they expect? That they just get away with it? Of course the EU would see the provocation and will take the opportunity. Yes, they might gain a couple years till this is settled, but they can't use the time to crush a competing app store in between, as there is currently none. I am sure I am dumb, but IMO the smart move would have…

Apple has never been big enough to deal with competition authorities. They lack the institutional expertise and mindset for their present circumstances.

They will continue to fail until the penalties are unbearable.

Re: EU rejects Apple's changes: Company could be fined 10% of global turnover

#19
post #13
post #11

Don't understand Apple here. This was a clear cut case of malicious compliance, what did they expect? That they just get away with it? Of course the EU would see the provocation and will take the opportunity. Yes, they might gain a couple years till this is settled, but they can't use the time to crush a competing app store in between, as there is currently none. I am sure I am dumb, but IMO the smart move would have…

The EU has said they’re going to fast track the enforcement of these. Apple lawyers, simply, fucked up. They lost so much good will with developers over this, have lost any goodwill with negotiations with EU, and are now going to have to speedrun compliance. I’ve dealt with lawyers like this before in various company situations. They are sometimes really, really stupid. Not always, but it happened often enough to be…

Usually, a company does have reasons to play hard ball with authorities, but I fail to understand what it could be in this case.

Apple hoping for a far-right Republican presidency that would create a trade war with the EU?

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