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Swedish composer becomes Spotify's most-famous musician you've never heard of

theguardian.com

11–20 of 90 posts

Re: Swedish composer becomes Spotify's most-famous musician you've never heard of

#11
What I wonder is if Spotify's algorithm works in such a way that it ranks based on users fully listening and liking most songs, wouldn't he have actually been better off releasing all his music under one name, vs many? Because he is still releasing quite a bit of volume to achieve this

Re: Swedish composer becomes Spotify's most-famous musician you've never heard of

#12

Yeah, nothing fishy here at all. Why pay tribute to other artists if you can make a deal with one and promote him on all the playlist to pocket back your money. Just give him the machinery and funding to create all of it and voila!

Is there the suggestion that he’s getting a sweetheart deal there? I missed it if so

No, this is just an evidence-free speculative conspiracy theory that is now my new head-canon

Re: Swedish composer becomes Spotify's most-famous musician you've never heard of

#13

Yeah, nothing fishy here at all. Why pay tribute to other artists if you can make a deal with one and promote him on all the playlist to pocket back your money. Just give him the machinery and funding to create all of it and voila!

How is Spotify “pocketing back the money”?

Re: Swedish composer becomes Spotify's most-famous musician you've never heard of

#14

> A “secret” composer who has released music under hundreds of different names has been identified as Sweden’s most-listened-to artist on Spotify – pulling in more plays than Britney Spears or Abba. Wow.. this is sketchy as hell.

He's basically SEOing Spotify. Search for "peaceful piano" or whatever, and you'll likely find the guy's tracks. At home, whenever we eat X, we have a habit of asking Spotify to play X. We've made some great discoveries this way (Cornflakes 3D is an Israeli psytrance group, while The Dumplings is a Czech indie band), but these days almost all the searches have been hijacked by "playlist called Italian Restaurant Musi…

> At home, whenever we eat X, we have a habit of asking Spotify to play X.

I love this idea! It's a shame it doesn't work so well any more, but I love finding new ways to find music that you'd just never listen to normally. It reminds me of the guy who made it is mission to listen to every album that was made in 2016 specifically, and now has hundreds of albums with so much variety, just by picking some specific theme and going wild with it.

Re: Swedish composer becomes Spotify's most-famous musician you've never heard of

#15
post #14

Earlier quoted context omitted.

He's basically SEOing Spotify. Search for "peaceful piano" or whatever, and you'll likely find the guy's tracks. At home, whenever we eat X, we have a habit of asking Spotify to play X. We've made some great discoveries this way (Cornflakes 3D is an Israeli psytrance group, while The Dumplings is a Czech indie band), but these days almost all the searches have been hijacked by "playlist called Italian Restaurant Musi…

> At home, whenever we eat X, we have a habit of asking Spotify to play X. I love this idea! It's a shame it doesn't work so well any more, but I love finding new ways to find music that you'd just never listen to normally. It reminds me of the guy who made it is mission to listen to every album that was made in 2016 specifically, and now has hundreds of albums with so much variety, just by picking some specific them…

I've recently been pointed at the 1001 album generator[1] I just started on thursday and so far it has shown me Rage against the Machine, and some Jazz 20 years older than I am. Quite the experience.

1: https://1001albumsgenerator.com/

Re: Swedish composer becomes Spotify's most-famous musician you've never heard of

#16

Yeah, nothing fishy here at all. Why pay tribute to other artists if you can make a deal with one and promote him on all the playlist to pocket back your money. Just give him the machinery and funding to create all of it and voila!

Why wouldn't Spotify just do it themselves then? As they are doing: https://techcrunch.com/2023/12/14/spotify-confirms-test-of-p...

Re: Swedish composer becomes Spotify's most-famous musician you've never heard of

#17
post #5

> A “secret” composer who has released music under hundreds of different names has been identified as Sweden’s most-listened-to artist on Spotify – pulling in more plays than Britney Spears or Abba. Wow.. this is sketchy as hell.

The only thing that's sketchy is Spotify directing everyone to the same content, making stuff that appeals to the audience isn't against the rules.

Agree. Actually I’m feed quite feed up with Spotify, and this week decided to get a proper HiRes audio and buy music from places like BandCamp or the CD edition and ripping it.

I miss curating my collection and playlists. It seems that the convenience of having almost all music available in a couple of clicks is making the listening experience less valuable.

Re: Swedish composer becomes Spotify's most-famous musician you've never heard of

#18
post #6
post #5

Earlier quoted context omitted.

The only thing that's sketchy is Spotify directing everyone to the same content, making stuff that appeals to the audience isn't against the rules.

He seems to be essentially releasing content PURELY to make the algorithms light up, though, not out of any sort of "honest" artistic intention. Like all those "$bandname for kids" releases that are just midis played through xylophone, marimba patches, or occasionally strings. Credited to legitimate sounding "artists" like the "Vitamin Quartet".

But that’s basically the same that the big music companies do with mainstream music.

Re: Swedish composer becomes Spotify's most-famous musician you've never heard of

#19
post #5

> A “secret” composer who has released music under hundreds of different names has been identified as Sweden’s most-listened-to artist on Spotify – pulling in more plays than Britney Spears or Abba. Wow.. this is sketchy as hell.

The only thing that's sketchy is Spotify directing everyone to the same content, making stuff that appeals to the audience isn't against the rules.

I would assume this is part of Spotify's business model. If 10% of the music played is from their "preferred" artists, who get say 5% of the commission that Brittney Spears gets, they make more money. Right? That the guy is based in Stockholm is even more evidence this is the case.

They don't need to collude to do this - if Spotify and the guy follow self-interest, you get this outcome.

Re: Swedish composer becomes Spotify's most-famous musician you've never heard of

#20
post #6

Earlier quoted context omitted.

He seems to be essentially releasing content PURELY to make the algorithms light up, though, not out of any sort of "honest" artistic intention. Like all those "$bandname for kids" releases that are just midis played through xylophone, marimba patches, or occasionally strings. Credited to legitimate sounding "artists" like the "Vitamin Quartet".

> He seems to be essentially releasing content PURELY to make the algorithms light up That’s art.

Wait, isnt that sort of the exact opposite?
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