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Wendy's will experiment with dynamic surge pricing for food in 2025
11–20 of 25 posts
Re: Wendy's will experiment with dynamic surge pricing for food in 2025
#12Their new CEO has been in the job three weeks and this was his first "big" idea? I don't eat much fast food, but Wendy's is my go to when I do. I'm just not going to eat there because it's a fucking rude, customer hostile move. Surge pricing, however annoying, makes sense. There's more demand for rides than supply of drivers. Making food cost more because more not because of the restaurant is low on supply, but just because "demand is high across this time zone right now" is just a low move. I just don't want to support their business. Simple as that.
I can't imagine a customer who doesn't read about this and goes in and sees their normal meal more expensive because it's lunch time, will be switching where they get lunch
Re: Wendy's will experiment with dynamic surge pricing for food in 2025
#13Their new CEO has been in the job three weeks and this was his first "big" idea? I don't eat much fast food, but Wendy's is my go to when I do. I'm just not going to eat there because it's a fucking rude, customer hostile move. Surge pricing, however annoying, makes sense. There's more demand for rides than supply of drivers. Making food cost more because more not because of the restaurant is low on supply, but just…
They are also my go-to in a fast food jam.
I would probably willingly pay 25% more, and unwillingly pay 40% more, if it kept me from going to somewhere with worse quality in the categories I choose.
Re: Wendy's will experiment with dynamic surge pricing for food in 2025
#14If only they spent money on making their food not gross...
What have you had from there that's unappealing?
You sure it's not an issue with your local location? I've had a wide variety of quality from their stores.
Re: Wendy's will experiment with dynamic surge pricing for food in 2025
#15> Beginning as early as 2025, we will begin testing a variety of enhanced features on these digital menuboards like dynamic pricing, different offerings in certain parts of the day, AI-enabled menu changes and suggestive selling based on factors such as weather Beginning as early as 2025, I will begin testing a variety of enhanced features during my moments of culinary weakness like Arby's, McDonald's, Taco Bell, and…
Pizza in America deserves a Renaissance.
Re: Wendy's will experiment with dynamic surge pricing for food in 2025
#16Re: Wendy's will experiment with dynamic surge pricing for food in 2025
#17Their new CEO has been in the job three weeks and this was his first "big" idea? I don't eat much fast food, but Wendy's is my go to when I do. I'm just not going to eat there because it's a fucking rude, customer hostile move. Surge pricing, however annoying, makes sense. There's more demand for rides than supply of drivers. Making food cost more because more not because of the restaurant is low on supply, but just…
If there is a line to order, then supply is not keeping up with demand. (That said I, like you, would be loathe to visit any place whose prices fluctuated wildly.)
Re: Wendy's will experiment with dynamic surge pricing for food in 2025
#18This feels like such an incredible example of snatching defeat from the jaws of victory. I bet Wendy's PR team have had a miserable day. And all because they went for greed not service.
It would be a clever idea to have a ceiling price no higher than the current price, but offer lower prices at certain times of day. This is well understood in hospitality and why we have early bird specials, happy hours, etc.
Wendy's seem to have decided that the current price is to be be a floor, not a ceiling.
Cue acres of bad publicity.
Re: Wendy's will experiment with dynamic surge pricing for food in 2025
#19Re: Wendy's will experiment with dynamic surge pricing for food in 2025
#20Earlier quoted context omitted.
What have you had from there that's unappealing? You sure it's not an issue with your local location? I've had a wide variety of quality from their stores.
Wendy's fries are not great. Their coffee is bad.
Your complaint with the fries can't be that they're not close enough to a potato, that I am sure of!