The spacecraft has an ad prominently displayed on itself, it's depressing. We will never reproduce the experience of 10 year old me watching the moon landing with my dad. It's all just egos and entertainment now.
But, NASA is predominately displayed on all of the original moonshot crafts. That's an advertisement for that organization. . .
And, I'm 100% sure ego had nearly everything to do with the original space race. Beating the Russians and what-not. That seems, in hindsight, to be very ego driven?