I Regret My $46k Website Redesign (2022)

[flagged]

> Isaac warned that I was smaller than their other clients.

A loud alarm should have gone off at this point. There is a mismatch between their processes and expectations and your ones. It won't end well. Same if they were much smaller than you.

Then there is a 600+ comments thread from 2022 for all the issues in this redesign. The link is in another comment.

If the owner of the site reads this, what was the outcome after two years? Did the redesign turn out to be worth the cost?

You already post this third time.

I've been running a design agency for over a decade and have worked on many redesigns (not involved btw with OP). One common mistake I notice among designers, and something I always emphasize to my team, is the importance of designing for the business, not just for aesthetics. Design is not merely a visual exercise; it's a catalyst for business growth. I can cite numerous instances where simple or even major redesigns significantly contributed to a business's success. For example, a redesign of the search animation for a major e-commerce platform once reduced customer complaint calls by 20%. Another time, a comprehensive overhaul of a checkout page resulted in a twofold decrease in cart abandonment. Or the major redesign that led enterprise customers to trust a SaaS product based solely on its appearance and got the big co to adopt their product.

Design is an invaluable tool. The amount spent on it is inconsequential if it's not leveraged correctly. Spending $100,000 and making two minor changes that triple your revenue is an absolute bargain.

You never waste your money, you just have very expensive lessons.

This just reminded me of this other story about how Accenture ripped $32M for a website that never went live: https://news.ycombinator.com/item?id=32184183