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I'm an engineer that needs to sell my services. Any good books on sales?

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Re: I'm an engineer that needs to sell my services. Any good books on sales?

#11

https://www.amazon.com/Secrets-Consulting-Giving-Getting-Suc... The Secrets of Consulting: A Guide to Giving and Getting Advice Successfully by Gerald Weinberg

Seconded. All books by Gabriel Weinberg.

Some books you read to reflect upon or be better informed. His books instead, are likely to change the way you conduct your business, or validate correct behaviors you adopted instinctively.

Re: I'm an engineer that needs to sell my services. Any good books on sales?

#12

The major lesson will be to ask for the sale. And work that into the conversation, so less "that'll be $99", but more like "So, would you like the blue or pink one?" If you don't ask for the sale, you won't get it. If you're solving a problem, making the sale is helping people. They came to you for help for a reason, so treat them well.

This x 1000.

"No askie, no gettie" is something my co-founder and I say.

I'm the engineering side and struggle with it, but he's really good at it.

Re: I'm an engineer that needs to sell my services. Any good books on sales?

#13
A couple of strategies:

1. Find a recruiter who will work for you to place you in a 1099. Maybe pay them a commission for the lead or a successful placement.

2. See if a larger consulting company will subcontract to you.

3. Look for devops jobs in your network and see if they'd be open to a contractor.

3. Look for city/state/federal RFP opportunites recently funded or to be funded. Then go to step2

Re: I'm an engineer that needs to sell my services. Any good books on sales?

#14
It's not that hard. Afterall, salespeople can do it. ;0)

I have to be salesman for my own software sometimes. The approach varies with the market and proce level. But basically:

-be personable and professional

-take the time to understand their needs

-if you think you have something that fits their needs, ask for the sale ("would you like to discuss pricing?")

-follow up periodically until they buy or you decide they aren't interested

-don't try and sell something that is a bad fit

-develop a thicker skin

You don’t have to be dishonest or pushy.

Useful guideline:

- 1:many is marketing - 1:1 is sales

See also: https://successfulsoftware.net/2018/03/21/tracking-your-sale...

Re: I'm an engineer that needs to sell my services. Any good books on sales?

#15
Don't worry too much about tools to start. The most important thing is starting, getting consistent, and having a GTM strategy. (Don't overlook the last one.)

  * Be consistent in your outreach
  * Shortcuts like automation are a waste of time unless you're replicating success
  * Always ask for the sale
  * All meetings should have a next step / action. Preferably chain meetings together so you have the next one scheduled by end of current one.
  * "SOGOTP" - you need to respectfully but quickly move conversations to *sales* convos. If someone isn't going to buy, recognize it quickly and move them to nurture instead of taking your time
I'm not an expert here, but I completely failed for 18months w/ 0 customers. Versus current startup where my co-founder is actually good at sales and we're at 1.5M ARR in a year. So I've seen both sides of the coin.

Re: I'm an engineer that needs to sell my services. Any good books on sales?

#16

The major lesson will be to ask for the sale. And work that into the conversation, so less "that'll be $99", but more like "So, would you like the blue or pink one?" If you don't ask for the sale, you won't get it. If you're solving a problem, making the sale is helping people. They came to you for help for a reason, so treat them well.

Yes, you should ask for the sale. But "So, would you like the blue or pink one?" might come across as a bit pushy. "would you like to discuss pricing?" is more of a soft close.

Re: I'm an engineer that needs to sell my services. Any good books on sales?

#18
post #11

https://www.amazon.com/Secrets-Consulting-Giving-Getting-Suc... The Secrets of Consulting: A Guide to Giving and Getting Advice Successfully by Gerald Weinberg

Seconded. All books by Gabriel Weinberg. Some books you read to reflect upon or be better informed. His books instead, are likely to change the way you conduct your business, or validate correct behaviors you adopted instinctively.

Highly appreciated book. But the author is Gerald Weinberg.

Re: I'm an engineer that needs to sell my services. Any good books on sales?

#19
for Stream I took the first 200 sales calls myself. I think you need to really just go do it a lottttt. Ignore all the books, just focus on understanding the customer's pain point and follow up faster and more often than any big company would.

Re: I'm an engineer that needs to sell my services. Any good books on sales?

#20
Hey Steve, I don't have a book recommendation but rather some short advice.

  - Don't expect your client to understand the work you do the way you understand it.

  - A corollary is that you cannot expect the client to put the same price on your work as you would or want.

  - Another corollary is that you will inevitably lose some bids.

  - Value-based pricing has been way simpler to deal with for me.

  - Hourly pay only for a retainer or a fixed amount of hours per month ("I'll be there when you call."). Otherwise I find that incentives get misaligned.

  - Requirements and client desires can change every single time you speak to them, so communicate often. I've been lucky with inflating time estimates by 25-33% to account for this inevitability.
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