Earlier quoted context omitted.
There’s no money in DevTools. Businesses will see you as cost, not asset
It seems like you need to be doing at least part services play - product alone doesn’t cut it
Bottom line is that developers and IT pros are cheap. I know because I am one. We always try to find a way to not pay for things and especially to avoid any kind of lock-in. I'm allergic to anything proprietary or anything with a SaaS, which is ironic because that's one of our company's products... makes me think perpetually about how to fix this broken market by offering a way to pay for good tools and products without either proprietary lock-in or eternal rent (and centralization and all that entails). It's a very hard problem, and it's not really a technology problem. More of a biz/legal/economic problem.