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A Relevant Tale: How Google Killed Inktomi

diegobasch.com

11–20 of 114 posts

Re: A Relevant Tale: How Google Killed Inktomi

#11

I had no idea that that Diego worked on Inktomi. Although it makes sense why IndexTank worked fantastically. If I had to pick one reason why Google triumphed (and you can only pick one), I think it would be their Page Rank algorithm. It added that extra bit of awesome-sauce to and already tasty stew.

I'd say: The Google CEO's have the point of view from an end user.

The Inktomi managers had the point of view of a generic MBA.

Everything followed from that difference of view.

Re: A Relevant Tale: How Google Killed Inktomi

#12
After I had switched to Google, I never understood why all of the competition just disappeared over night. You would think they would have given it a fight, but that never seemed to happen. At least this article gives a little insight to that. I still wonder what happened to Altavista.

Re: A Relevant Tale: How Google Killed Inktomi

#13
After reading the "Tale" it appears that Inktomi killed itself. It is a good example of what happens if top dog companies fail to innovate in face of sudden superior competition. RIM is another example, but would be wrong to say that Apple is killing them. Apple is just making and selling superior products.

Re: A Relevant Tale: How Google Killed Inktomi

#14
post #8

I remember why I switched to Google: 1. speed, 2. simplicity. Relevance, meh. Never noticed much difference there. This led me to believe that PageRank was more about marketing (brilliant marketing) than technical edge.

Initially the no. 1 reason for me was peer pressure. It was simply unacceptable to use something other than Google in tech circles at some point. It was like having an @aol.com email address.

If your users are that passionate, you're doing something right.

After I gave it a go for a while, the other reasons you list made me stay.

Re: A Relevant Tale: How Google Killed Inktomi

#15
post #8

I remember why I switched to Google: 1. speed, 2. simplicity. Relevance, meh. Never noticed much difference there. This led me to believe that PageRank was more about marketing (brilliant marketing) than technical edge.

It wasn't even results.

Back in the day you could be on the second page of Google search results before Excite or Altavista had even loaded.

Yahoo wasn't much faster.

Re: A Relevant Tale: How Google Killed Inktomi

#16

According to a friend of mine who worked on the search team, Inktomi shifted its (management and CapEx) focus away from search and onto other projects. He thought at the time that even with the constraints of not competing with their own customers, there were things they could have done to better compete if management had chosen to do so. Edit: fixed typo

Yes, that's true. They didn't think search would be a huge business. Back then the model was to sell search to portals charging by query volume, and it was a race to the bottom. Our Solaris servers were more expensive than Google's Linux boxes.

Re: A Relevant Tale: How Google Killed Inktomi

#17
post #12

After I had switched to Google, I never understood why all of the competition just disappeared over night. You would think they would have given it a fight, but that never seemed to happen. At least this article gives a little insight to that. I still wonder what happened to Altavista.

AltaVista tried to jump on the 'portal' bandwagon. I remember at the time how stupid I thought they were, trying to beat Excite and Yahoo at something that was already old hat, a concept that had the Internet had outgrown. Then they screwed up pretty much the same way Inktomi did.

AltaVista still exists. It's awful, and it's powered by the Yahoo search engine. Which is pretty much the same thing, I suppose.

Re: A Relevant Tale: How Google Killed Inktomi

#18
I just realized that Google won on search the way Apple has won on smartphones. They control the full stack -- frontend, relevance, indexing, advertising -- and tightly couple these pieces. Inktomi couldn't control the user interface the way Google can't really control the interface on Android.

Re: A Relevant Tale: How Google Killed Inktomi

#19

Great article. One note: Google's dynamic abstracts were not only very useful, they also improved perceived relevance because they let users see why the pages were selected. When I was at Altavista, we were also blocked from doing dynamic abstracts by cost. Google's main advantages were: - managed by the founders with a total focus on search and measurable results - google's hiring process produced a very strong team…

The better abstracts is the reason I use DuckDuckGo at home.

If I just want to know when the next episode of Big Bang Theory is out or what the weather is today I rarely need to even click on a result. For more obscure technical searches at work, Google still finds more answers.

But remember - the barrier to change for a search engine's customers is very very low

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