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Gmail and Yahoo’s 2024 inbox protections and what they mean for email programs

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Re: Gmail and Yahoo’s 2024 inbox protections and what they mean for email programs

#11

> These mandates will only affect bulk senders, defined by Google as senders with volumes of 5000 or more messages to Gmail addresses in one day. This is not a requirement for a personal self-hosted email.

If your personal self-hosted email routes outbound messages through a smarthost, it could affect you.

Wouldn't it be based on send volume from your domain, and not send volume via your sending IP / smarthost?

Re: Gmail and Yahoo’s 2024 inbox protections and what they mean for email programs

#15

> These mandates will only affect bulk senders, defined by Google as senders with volumes of 5000 or more messages to Gmail addresses in one day. This is not a requirement for a personal self-hosted email.

Indeed, self-hosted email is commonly rejected despite doing all these things.

Google et al have successfully turned email into the domain of a few SaaS, and at half of them blatant spammers can message millions with no record of consent with the most obvious scams and have it delivered into the inbox. Hell, most spam these days I get from hacked Gmail accounts. The game is rigged, as they say.

Re: Gmail and Yahoo’s 2024 inbox protections and what they mean for email programs

#16
post #3

Abusive, SPF is plenty enough unless you cannot map the domain with the right IPs due to DNS trickery (rotation, etc), then you would need an IP agnostic way to do some checks, hence the cryptographic DNS based signature. That said, with no-DNS email addresses, SPF comes for free (alice@[x.x.x.x] bob@[ipv6:...]). Namely, if SPF does pass, cryptographic DNS based signature mecanisms are excessive and must not be used…

SPF only authenticates the envelope-from, whereas it's DKIM that takes care of the From: header. Without DKIM, one can easily do "EHLO randomspamdomainboughtyesterday.com" and "From: accounts@citibank.com". SPF is about the transport, DKIM is about the content.

And to round it out, DMARC tells the receiver what to do when the SPF or DKIM tests fail, namely "report", "quarantine", or "reject". Not sure why they're requiring it when it doesn't affect a spam verdict. Maybe it's so those who run a misconfigured server can't complain if their mail is being dropped silently, google and yahoo can just tell them to switch the policy to "report".

Re: Gmail and Yahoo’s 2024 inbox protections and what they mean for email programs

#17

Earlier quoted context omitted.

If your personal self-hosted email routes outbound messages through a smarthost, it could affect you.

Wouldn't it be based on send volume from your domain, and not send volume via your sending IP / smarthost?

Usually when talking about spam filtering it's based on sending IP and not domain names (domains are still important, but IP addresses are usually the first thing that is being evaluated), although admittedly Google is vague on what constitutes "5,000 mails per day".

Re: Gmail and Yahoo’s 2024 inbox protections and what they mean for email programs

#18
post #15

> These mandates will only affect bulk senders, defined by Google as senders with volumes of 5000 or more messages to Gmail addresses in one day. This is not a requirement for a personal self-hosted email.

Indeed, self-hosted email is commonly rejected despite doing all these things. Google et al have successfully turned email into the domain of a few SaaS, and at half of them blatant spammers can message millions with no record of consent with the most obvious scams and have it delivered into the inbox. Hell, most spam these days I get from hacked Gmail accounts. The game is rigged, as they say.

At the same time, i've used sendmail on my laptop to send an email to myself as a test and it somehow ended up in my inbox on gmail.

Re: Gmail and Yahoo’s 2024 inbox protections and what they mean for email programs

#19
post #15

> These mandates will only affect bulk senders, defined by Google as senders with volumes of 5000 or more messages to Gmail addresses in one day. This is not a requirement for a personal self-hosted email.

Indeed, self-hosted email is commonly rejected despite doing all these things. Google et al have successfully turned email into the domain of a few SaaS, and at half of them blatant spammers can message millions with no record of consent with the most obvious scams and have it delivered into the inbox. Hell, most spam these days I get from hacked Gmail accounts. The game is rigged, as they say.

I often see this repeated, but in my experience self-hosted email works just fine as long as your IP has a good reputation, and isn't on some crappy bulk VPS.

Re: Gmail and Yahoo’s 2024 inbox protections and what they mean for email programs

#20

As a self-hoster for over a decade, setting up SPF, DKIM, and DMARC are pretty much once-and-done and free, so there's pretty much no downside. I'd be shocked if most self-hosters haven't set these up long ago.

Yes, they are quite easy to set up. Yet I know several small ISPs that haven't done it yet. :(
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