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Push notifications – What to push, what not to push, and how often

eugeneyan.com

11–20 of 159 posts

Re: Push notifications – What to push, what not to push, and how often

#11
> But with pushes, we have to guess what the customer might be interested in given triggers such as events, promotional offers

No, you don't have to guess. You can correctly know that the answer is "no". If you're going to blatantly send unwanted marketing to the user, at least be honest with yourself and your audience about it.

Re: Push notifications – What to push, what not to push, and how often

#12
post #5

One detail not covered as much in this article is that many options are now available to users and apps to control the push notifications they send and receive. For example, on iOS, when prompted for notification permission, users are now asked to choose if they want the notifications sent to a summary view. iOS will also invite users to disable notifications from apps they haven't interacted with recently. Here are…

* On Android, Notification Channels are immutable to developers once created (besides the name and description)

Re: Push notifications – What to push, what not to push, and how often

#13
post #5

One detail not covered as much in this article is that many options are now available to users and apps to control the push notifications they send and receive. For example, on iOS, when prompted for notification permission, users are now asked to choose if they want the notifications sent to a summary view. iOS will also invite users to disable notifications from apps they haven't interacted with recently. Here are…

Permissions don't matter much. Of course you need to be able to disable permissions for specific apps, but if you want to receive e.g. user messages but not promotional spam, there is nothing you can do.

Re: Push notifications – What to push, what not to push, and how often

#15
post #5

One detail not covered as much in this article is that many options are now available to users and apps to control the push notifications they send and receive. For example, on iOS, when prompted for notification permission, users are now asked to choose if they want the notifications sent to a summary view. iOS will also invite users to disable notifications from apps they haven't interacted with recently. Here are…

There's a problem with the current status quo, at least on Android.

Apps can tell that you have disabled notifications, and nag you to re-enable them.

Back when I used cyanogen, I could deny permissions to an app while tricking the app into believing that those permissions were granted. The app would just get an empty contact list, no GPS signal, etc. Even with recent improvements, stock Android still falls short in this regard.

Re: Push notifications – What to push, what not to push, and how often

#16
Two years ago I learned from some Twitter post a new habit: every time you install an app on your phone, you must do one more step: block its notifications.

You don't need any notifications from apps as long as this is not an instant messaging app. (You can make additional exception for your banking app, but that's it for 90% of users)

My phone is now so silent.

Re: Push notifications – What to push, what not to push, and how often

#17

Banking apps are the worst. They make us switch on notifications, else we can't get any confirmation notices for us to confirm transactions, then they proceed to spam me with credit card offers and other rubbish I'm not interested in receiving.

If any app does this, I revoke its push permissions (sometimes after very briefly checking if it has a “no marketing pushes” option). If that makes the app unusable, it goes to the trash. There’s more than one bank.

Re: Push notifications – What to push, what not to push, and how often

#18

Banking apps are the worst. They make us switch on notifications, else we can't get any confirmation notices for us to confirm transactions, then they proceed to spam me with credit card offers and other rubbish I'm not interested in receiving.

Fortunately, Android has notification groups. You can disable notification for certain groups such as promotional notification.

Re: Push notifications – What to push, what not to push, and how often

#19

If you send me a push and I can’t explain why I’m seeing it (for example, if it’s not time-sensitive or I haven’t done anything to indicate I want it) then I consider it spam. This is doubly so if you’re using it to send me an advertisement. That’s the easiest way to ensure your app is going in the trash.

Uber's Apps are so shit when it comes to that. I can rarely recall a time when I opened the app and closed it without finding anything useful and it didn't send me a notification within minutes.

Re: Push notifications – What to push, what not to push, and how often

#20
post #5

One detail not covered as much in this article is that many options are now available to users and apps to control the push notifications they send and receive. For example, on iOS, when prompted for notification permission, users are now asked to choose if they want the notifications sent to a summary view. iOS will also invite users to disable notifications from apps they haven't interacted with recently. Here are…

Permissions don't matter much. Of course you need to be able to disable permissions for specific apps, but if you want to receive e.g. user messages but not promotional spam, there is nothing you can do.

Unless the developers used notification channels (on Android) correctly, then I can disable only the "spam" channel, and not the "messages" channel.

Granted, an app sending spam notifications often doesn't want to make this distinction..

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