Is the average monthly usage of Netflix 43h/month? That's 1.1 hours per day! Where does this data come from? Is it global or specific to a country? It seems like quite a lot. Can't believe Spotify, which I assume people listen to during work or commute so would potentially be higher, has only 5 hours/month compared to 43h/month from Netflix. That's why I'm curious to know the source of the data.
I'm talking mostly middle-class millenials from an Eastern-European capital city, but I'm pretty sure the same thing is in place in other locations, too. These people have effectively stopped watching television programming and it's all video-streaming for them now, mostly Netflix but also HBO Max and maybe Disney.