I can see how their model -- letting people scroll through images until they saw one they liked -- contributed to the issue. I also feel like there are larger societal issues that foster such problems and going after the tech is probably a relatively weak solution that tends to make people comfortable with leaving other issues unresolved.
I think it's like a scapegoat. It's easier to go after and it makes people feel like they did something when they did little, if anything, most likely.