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EU data regulator bans personalised advertising on Facebook and Instagram

reuters.com

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Re: EU data regulator bans personalised advertising on Facebook and Instagram

#11

Post by Barrin92 »

thorncorona wrote: post #4

Hot take, it’s hard to have a free internet without ads. Lots of websites have marginal utility, but can be paid for with ads. And those websites will disappear when CPM rates go down the drain.

>Hot take, it’s hard to have a free internet without ads

pretty easy if you publicly fund it. My vision of Europe is every town, every city putting some money into building out federated and decentralized systems, supported by small and middle-sized business. Effectively the same way radio or public broadcasting is already supported in say Germany or the UK.

We should go all the way and just rid ourselves of Meta, Tencent et al, sadly there's probably not enough vision for something like it.

Re: EU data regulator bans personalised advertising on Facebook and Instagram

#12

Post by mantas »

jqpabc123 wrote: post #2

Personalized advertising should never have been allowed without a specific opt-in. I know lots of advertisers think they can't live without it --- because promoters have told them so.

Best one I heard was people claiming products will be more expensive if personalized advertising is banned. Because then it’ll cost more to promote them.

Re: EU data regulator bans personalised advertising on Facebook and Instagram

#13

Post by thorncorona »

buro9 wrote: post #7
thorncorona wrote: post #4

Hot take, it’s hard to have a free internet without ads. Lots of websites have marginal utility, but can be paid for with ads. And those websites will disappear when CPM rates go down the drain.

but yet, when we pay for services (Google Suite) and websites... we still get adverts we're not incentivised to pay as our data is mined and sold anyway, our attention still fought for

For larger companies I think that’s a fair assessment, but there’s a lot of small websites that I only use one or twice a year which are very useful, like camerasize.com, which otherwise I wouldn’t pay for.

Re: EU data regulator bans personalised advertising on Facebook and Instagram

#14

Post by williamdclt »

kackiel wrote: post #8

Why do people hate personalized ads so much? I understand hating ads in general, but why something personalized is worse than just random spam? EDIT --- Ok, I get it now. Personalized ads = surveillance. Fair enough. Doesn't the whole GDPR already cover it though? You can opt out of the surveillance.

what people object to is the data gathering needed for personalized ads. I don't want all my behaviours and preferences to be collected, inferred and stored. If it can be used for personalized ads, it can be used for other even less desireable purposes.

Re: EU data regulator bans personalised advertising on Facebook and Instagram

#15

Post by erremerre »

kackiel wrote: post #8

Why do people hate personalized ads so much? I understand hating ads in general, but why something personalized is worse than just random spam? EDIT --- Ok, I get it now. Personalized ads = surveillance. Fair enough. Doesn't the whole GDPR already cover it though? You can opt out of the surveillance.

If you are on your phone showing something to some person, and you get an ad for a new pressure cooking. Well, there it is a nice pressure cooking.

Now if you have been looking for something else that you want to keep private (gay clubs, abortion clinics, or anything embarrassing) then your phone has betrayed you.

There is also a point that if the ad is more useless, the quantity of ads should decrease because advertiser will not find them worth it.

Re: EU data regulator bans personalised advertising on Facebook and Instagram

#16

Post by startages »

leksak wrote: post #5

> Meta has stated that it had already announced plans to provide users in the EU and EEA with an opportunity to provide consent and will introduce a subscription model in November to comply with regulatory requirements This effectively means then that if you are in the EU and you'd want to use either Facebook or Instagram you'd have to pay for a subscription then because they presumably won't offer the free-service w…

Exactly, and I personally don't see anything wrong with this approach. You can't offer a free service if you can't make money from it somehow.

Re: EU data regulator bans personalised advertising on Facebook and Instagram

#17

Post by ta1243 »

kackiel wrote: post #8

Why do people hate personalized ads so much? I understand hating ads in general, but why something personalized is worse than just random spam? EDIT --- Ok, I get it now. Personalized ads = surveillance. Fair enough. Doesn't the whole GDPR already cover it though? You can opt out of the surveillance.

personalised adverts are more effective at brainwashing you into doing something you don't want to do

Re: EU data regulator bans personalised advertising on Facebook and Instagram

#18

Post by vasdae »

thorncorona wrote: post #4

Hot take, it’s hard to have a free internet without ads. Lots of websites have marginal utility, but can be paid for with ads. And those websites will disappear when CPM rates go down the drain.

There's a conspiracy here that people can't see.

Free sites will close without targeted advertisement, obviously; they barely can afford to pay salaries now, so with untargeted ads it will be impossible. And the only media sites that will be able to afford to run are those that are subsidised by the state. This is already happening in Europe, where most of the big media are practically bankrupt and their income comes from the state in the form of subsidies, ad campaigns, internships paid by the state, etc.

You already have a sibling comment in this thread precisely asking for that: the state paying for the media. How do they think this will end?

Re: EU data regulator bans personalised advertising on Facebook and Instagram

#19

Post by thfuran »

kackiel wrote: post #8

Why do people hate personalized ads so much? I understand hating ads in general, but why something personalized is worse than just random spam? EDIT --- Ok, I get it now. Personalized ads = surveillance. Fair enough. Doesn't the whole GDPR already cover it though? You can opt out of the surveillance.

People often don't like being surveilled relentlessly. Without personalized advertising, the market for all that personal info is significantly reduced, though eg insurers probably still want it.

Re: EU data regulator bans personalised advertising on Facebook and Instagram

#20

Post by autoexec »

thorncorona wrote: post #3
jqpabc123 wrote: post #2

Personalized advertising should never have been allowed without a specific opt-in. I know lots of advertisers think they can't live without it --- because promoters have told them so.

Observationally, facebook ads are the best I’ve seen by a long shot.

Cambridge Analytica and countless scammers agree with you, but the world was just fine before facebook ads and there are plenty of other mediums through which people could continue to manipulate you if facebook ads went away entirely now. Limiting facebook to just non-personalized ads seems entirely harmless.
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