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Apple’s keynote event shot on iPhone and edited on Mac

apple.com

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Re: Apple’s keynote event shot on iPhone and edited on Mac

#11

Post by brokencode »

RomanPushkin wrote: post #5

I wish somebody can tell me what was wrong with the video being shot on iPhone, is it visible for a professional eye that it is iPhone? I was always told that the lens and matrix size is everything. Have things changed dramatically since the time you could only make a good shot on a full-frame DSLR?

Who said there’s something wrong with it? I’ve mainly been seeing people be impressed that they didn’t notice.

Re: Apple’s keynote event shot on iPhone and edited on Mac

#12

Post by nerdjon »

joshmanders wrote: post #2

I love their commitment to walking the walk with the camera on the iPhone, but as this footage shows, while YES it is "shot on an iPhone 15 Pro Max" it also uses thousands of dollars worth of equipment that makes it hard for the average user to replicate similar quality.

So I think the important question is though, if you had spent thousands on dollars on a camera would those lights still be required?

If the answer is yes, then the feat is still an important one.

I know that some lights would still be required, but I honesty don't know the answer if they needed additional lights to compensate or if they could have gotten away with less.

Re: Apple’s keynote event shot on iPhone and edited on Mac

#13

Post by baz00 »

RomanPushkin wrote: post #5

I wish somebody can tell me what was wrong with the video being shot on iPhone, is it visible for a professional eye that it is iPhone? I was always told that the lens and matrix size is everything. Have things changed dramatically since the time you could only make a good shot on a full-frame DSLR?

The camera is ok.

The difficult bit is the expensive rig + post processing software + extensive skills required to get this result.

Re: Apple’s keynote event shot on iPhone and edited on Mac

#15

Post by mholm »

RomanPushkin wrote: post #5

I wish somebody can tell me what was wrong with the video being shot on iPhone, is it visible for a professional eye that it is iPhone? I was always told that the lens and matrix size is everything. Have things changed dramatically since the time you could only make a good shot on a full-frame DSLR?

It's noticeable if you're specifically looking for it, but much harder to tell. Log color makes a huge difference, and the equipment they're using around the iPhone, along with the editing (and now better color grading) really close a lot of the gap.

Re: Apple’s keynote event shot on iPhone and edited on Mac

#17

Post by flakiness »

This is a super impressive tech-demo. Not practical for us consumers (who don't have expensive pro-level equipment surrounding the phone-camera), and not meaningful for professionals (who would just use a normal camera), but it is still a pure technical achievement that deserves a look and a cheer.

Re: Apple’s keynote event shot on iPhone and edited on Mac

#18

Post by stuff4ben »

joshmanders wrote: post #2

I love their commitment to walking the walk with the camera on the iPhone, but as this footage shows, while YES it is "shot on an iPhone 15 Pro Max" it also uses thousands of dollars worth of equipment that makes it hard for the average user to replicate similar quality.

I mean just get a gimbal on your iphone 15 pro max and you're pretty much there. A DJI Osmos 3-axis gimbal is only $150.

Re: Apple’s keynote event shot on iPhone and edited on Mac

#19

Post by Moto7451 »

joshmanders wrote: post #2

I love their commitment to walking the walk with the camera on the iPhone, but as this footage shows, while YES it is "shot on an iPhone 15 Pro Max" it also uses thousands of dollars worth of equipment that makes it hard for the average user to replicate similar quality.

Like siblings comments have mentioned, the gear has always been part of the game. Before I was in software I did low budget videography. Lighting, audio, set equipment, editing, and the little bits that add extra quality have always been part of a good production. There are hacks to make equipment or repurpose things for the same effect as the expensive and nice hardware you’re seeing.

One of the most common hacked together items is a steady cam rig. The simplest version is made from a couple iron pipes and an appropriate screw for your camera mount.

Re: Apple’s keynote event shot on iPhone and edited on Mac

#20

Post by kube-system »

joshmanders wrote: post #2

I love their commitment to walking the walk with the camera on the iPhone, but as this footage shows, while YES it is "shot on an iPhone 15 Pro Max" it also uses thousands of dollars worth of equipment that makes it hard for the average user to replicate similar quality.

The equipment is nice, but it's really the expert staff that make the difference.
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