A lot of brands benefit from uniformity, knowing that your coffee or burger at Starbucks/McDonalds/wherever is functionally the same in Tokyo or Toronto. I think book stores and other "cultural spaces" might not benefit from this, and the more local flavor, the better. So, this lack of consistency might be more deliberate than it seems.
(As an aside, I dislike the uniformity of global brands and my favorite chain locations were ones unique to the location. This Costa Coffee in Sopot, Poland, being one of the more interesting examples: https://www.tripadvisor.com/LocationPhotoDirectLink-g274735-...)