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Google pays Apple $18B to $20B a year to keep its search in iPhone

theregister.com

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Re: Google pays Apple $18B to $20B a year to keep its search in iPhone

#11

Post by brucethemoose2 »

brundolf wrote: post #9
The_Rob wrote: post #6

Earlier quoted context omitted.

It’s trivial to change default search provider, not sure why Apple wouldn’t take the money. It’s still up to the user.

Defaults are powerful, most people don't notice or care

Yeah. This is an understatement, and its not a weak statement.

Re: Google pays Apple $18B to $20B a year to keep its search in iPhone

#12

Post by ojosilva »

The amount ranges sound right. It's not what Google is willing to/could pay for user acquisition. It's the amount competitors (Microsoft!) could pay for it if Google didn't, and that's what sets the market. And, furthermore, the sum needs to be enticing to Apple, who could also opt to give the user a sorted list of search providers on first use. Having a search default has its reputational risks, like looking cheap, biased or "sold" to Google.

Re: Google pays Apple $18B to $20B a year to keep its search in iPhone

#16

Post by addicted »

brundolf wrote: post #9
The_Rob wrote: post #6

Earlier quoted context omitted.

It’s trivial to change default search provider, not sure why Apple wouldn’t take the money. It’s still up to the user.

Defaults are powerful, most people don't notice or care

Defaults are quite literally worth about $18-$20bn simply in the iOS market.

Re: Google pays Apple $18B to $20B a year to keep its search in iPhone

#17

Post by ZacNorth »

theautist wrote: post #14

For that amount of money, they should try to have GoogleMaps be an option for opening addresses in iPhones. Right now Apple open Map when you click on an address, even if you have Apple Maps uninstalled which is quite infuriating

I feel like Apple providing the option to switch out default apps for browser and email is telling, as it reveals they both know and care enough to not let Google Maps be swapped in for mapping and overtake them.

Re: Google pays Apple $18B to $20B a year to keep its search in iPhone

#18

Post by vitiral »

ojosilva wrote: post #12

The amount ranges sound right. It's not what Google is willing to/could pay for user acquisition. It's the amount competitors (Microsoft!) could pay for it if Google didn't, and that's what sets the market. And, furthermore, the sum needs to be enticing to Apple, who could also opt to give the user a sorted list of search providers on first use. Having a search default has its reputational risks, like looking cheap,…

A sorted list, with promotional results marked at the top? Seems familiar...
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