> To the outside observer, some of the quiet comedy of Sheehan’s work comes from the fact that we don’t necessarily consider snack-food flavoring to be “real,” and from the startling idea that anyone would. For Sheehan, though, the farce is the deception itself. “ ‘Smokehouse’ almonds,” he muttered. “These almonds have never seen a smokehouse in their— and Blue Diamond never owned a smokehouse, either.” He has sued t…
However, in this case, I wouldn't classify Sheehan's work as being parasitic. Companies are obviously being misleading and deceitful in order to sell more of their product. It makes sense to me that someone is out there holding their feet to the fire and forces them accurately market what they make.