With Alikewise, my little labor of love, my decision to pursue it (quit my job) was largely driven by the number of people whose eyes lit up when I told them the idea. Keeping it secret, I might not have thought it more than a trifle.
On the other side of it, think of the chain of events that needs to happen for someone to “steal” your idea:
- They need to understand it like you do – the implications, the possibilities, the vision. Even people that “like” your idea don’t see what you see.
- They need to have the skills to execute it.
- They have to make a sacrifice to execute it.
- They need to get the first 30, 50 and 1000 decisions right.
Not to mention, spreading the idea is a great way to find a partner.