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Instacart S-1

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11–20 of 27 posts

Re: Instacart S-1

#11
post #2

Is there a monetary advantage filing for IPO in the current downturn? I know the owners will get less money per share but is there a long term advantage?

it’s a solid, profitable & growing business & owners don’t have to sell; the folks that have been waiting a decade for liquidity can

Re: Instacart S-1

#12
Cool to see a IPO with profitable unit economics

> Gross profit grew from $1,226 million in 2021 to $1,831 million in 2022, an increase of 49%, and from $769 million for the six months ended June 30, 2022 to $1,109 million for the six months ended June 30, 2023, an increase of 44%;

Unless I missed something

Re: Instacart S-1

#13
post #5
post #2

Is there a monetary advantage filing for IPO in the current downturn? I know the owners will get less money per share but is there a long term advantage?

It also seems like they don't have a lot of competition yet. Maybe the owners want to get their money while they own the market for shopping apps because they see writing on the wall.. I personally think that their UX is so terrible that they'd be eaten alive by anybody with a decent app.

> their UX is so terrible that they'd be eaten alive by anybody with a decent app

LastPass, Amazon, Prime Video, Quora, Zoom, Facebook, WhatsApp, Apple Music, Outlook, Steam... that can be said of a dozen other popular apps, but unfortunately it's not that simple.

Re: Instacart S-1

#14
post #2

Is there a monetary advantage filing for IPO in the current downturn? I know the owners will get less money per share but is there a long term advantage?

There was a pretty interesting discussion on e141 of the All In Podcast regarding the IPO climate. I'm not an expert on this so worth consulting the podcast, but essentially they made some interesting points. Basically an IPO will fix the cap table for companies with very convoluted warrants and pref stacks. So while some investors will take write-downs the company was structured in such a way that it basically couldn't raise money. Not sure if this applies to instacart but according to the podcast an IPO event in some cases converts everyone to common which might be a necessary thing.

This isn't because of a "downturn" per se, but it advantages some investors and the company as a whole.

Re: Instacart S-1

#15
It's crazy to me how much of large business revenue comes from ads. Just under one third of their revenue is from advertising!

Is this a recent shift, or one that I'm just now noticing? Other large tech companies have had substantial increases in ad revenue as well: notably amazon and uber. Is advertising shifting away from Google, or is this just a normal part of large businesses (like paying for placement in retail stores)?

Re: Instacart S-1

#16
post #2

Is there a monetary advantage filing for IPO in the current downturn? I know the owners will get less money per share but is there a long term advantage?

it’s a solid, profitable & growing business & owners don’t have to sell; the folks that have been waiting a decade for liquidity can

It doesn't look growing to me, order volume has been flat for the last 6 quarters. I'm not sure how much more they can grow per order profit.

Re: Instacart S-1

#17
post #12

Cool to see a IPO with profitable unit economics > Gross profit grew from $1,226 million in 2021 to $1,831 million in 2022, an increase of 49%, and from $769 million for the six months ended June 30, 2022 to $1,109 million for the six months ended June 30, 2023, an increase of 44%; Unless I missed something

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Re: Instacart S-1

#18

It's crazy to me how much of large business revenue comes from ads. Just under one third of their revenue is from advertising! Is this a recent shift, or one that I'm just now noticing? Other large tech companies have had substantial increases in ad revenue as well: notably amazon and uber. Is advertising shifting away from Google, or is this just a normal part of large businesses (like paying for placement in retail…

Marketplaces are very keenly positioned for advertising as there is deep buyer intent. Amazon[0] looks to have a pretty sizable ad business. I have anecdotally observed that this is a recent trend related to the downturn. Of course, ads have always been very prevalent but as companies saw contraction they scrambled to plug revenue with ads. Netflix being an example that recanted its long held "no ads" policy. Apple's advertising business has grown substantially as well. For marketplaces, ads are a logical (if annoying) way to make money and that trend is unlikely to reverse.

[0]https://www.cnbc.com/2022/02/03/amazon-has-a-31-billion-a-ye...

Re: Instacart S-1

#19

It's crazy to me how much of large business revenue comes from ads. Just under one third of their revenue is from advertising! Is this a recent shift, or one that I'm just now noticing? Other large tech companies have had substantial increases in ad revenue as well: notably amazon and uber. Is advertising shifting away from Google, or is this just a normal part of large businesses (like paying for placement in retail…

There's always been tons of money in marketing and advertising. Top brand companies have huge marketing budgets. Think coca cola, all super bowl ads etc.

it's just you had to settle for inferior means of attribution. it got better with tech via e-commerce and tracking. then it got worse with tech via bots, abuse, arms race, etc.

instacart can reach customers at the point of sale and track conversions in a first class manner. so it's a no-brainer for brands to pay for performance.

Re: Instacart S-1

#20

It's crazy to me how much of large business revenue comes from ads. Just under one third of their revenue is from advertising! Is this a recent shift, or one that I'm just now noticing? Other large tech companies have had substantial increases in ad revenue as well: notably amazon and uber. Is advertising shifting away from Google, or is this just a normal part of large businesses (like paying for placement in retail…

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