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Surely this is some link bait as an SEO play? A company that says "Tinloof is a technical SEO agency that conducts audits, and implements the necessary optimizations on websites and ecommerces to rank higher on Google and other SERPs" and puts out this content would be shooting itself in the foot reputationally otherwise? Surely....!?
10 years ago I was working at a company that only lived on "organic traffic". And that page died overnight when google did an update. Competitors had better content.
You may moan about bad google search results, but believe it or not, thats the war google fights every day as 99% of the web is trying to do "SEO".
They seem to be a web design/development agency who are looking for enterprise customers. Is that something you sell via SEO? What are the terms that enterprise customers would search for when looking for a new web agency?
They weren’t scammed, they willingly chose to engage in scummy behaviour with a company that enables such scummy behaviour.
All very odd.
Basically, like someone else in this thread already said, SEO is best if you are not doing it actively, but when you are creating stuff that really benefits users, readers, etc…
Surely this is some link bait as an SEO play? A company that says "Tinloof is a technical SEO agency that conducts audits, and implements the necessary optimizations on websites and ecommerces to rank higher on Google and other SERPs" and puts out this content would be shooting itself in the foot reputationally otherwise? Surely....!?
The $62k is an investment in learning how not to do it. They are clearly a very capable agency, and now have some experience they can help advise their customers based on.
So there is the cynical side that says "this post is just SEO", but good SEO isn't "SEO", it's creating good content that users find useful and gain backlinks organically. That's what this post is.
Personally I believe almost anyone that is selling only SEO services are probably using bad tricks and are a very pore investment. SEO is only a tiny fragment of good online marketing, you need a congestive strategy and that will involve many parts of your business. You can't get outsiders to write good marketing content.
"What's the use of ranking high with content that doesn't engage visitors? If they feel like a bot wrote the content, it defeats the purpose.
If this is what it takes to rank on a search engine, then there's something wrong with the search engine itself."
I've run a marketing company with 7 figure monthly spend. SEO can be extremely important and impactful, particularly in emergent markets, niche products/services, or brand-heavy offers (whether defensive or offensive - think "Best Notion competitors 2023").
But, sadly, it's mostly a devolved game of cat-and-mouse, subject to the effervescent whims of Google, whose ultimate objective is to maximize their ability to serve ads. It's near impossible to get organic content to the first SERP for any remotely competitive keyphrase unless you or your referrers are shelling out cash to Google in some capacity.
I've been pitched by dozens of SEO freelancers and smaller agencies, and the majority of them do have some basis in somewhat provable metrics, but the cost is completely unreasonable relative to the long-term expected value from their results.
I generally don't recommend budgeting for SEO specifically unless you have around $10k+/mo in marketing spend. If you have quality content written and informed by a decent keyphrase strategy, you're usually better off with paid search ads that direct to such content; the expectation is that if your content is relevant and engaging (especially if it converts and you're passing confirmation of that conversion back to Google via GTM or GA) your quality score will increase, which inversely decreases your CPC. You'll tend to rank higher organically for the same keyphrases you're running paid search ads on if you play things well.
Despite making plenty of money from doing this effectively, I long for a future where discovery across the internet isn't beholden to a few corporate gatekeepers.
SEO is basically snake oil. You try some things that someone in that dark corner over there tells you to do and have no idea if the black box called Google will rank you higher or not. Results are not instantly or even actually measureable. And in the end you spend cash and have no idea if it helped or not. Basically, like someone else in this thread already said, SEO is best if you are not doing it actively, but whe…
1) SEO works best when you create real content targeted at real users 2) SEO works best when its not your end goal 3) Google knows this and is smarter than your SEO agency. Ditch the agency and simply create legitimate content your users find valuable and google will rank it. It might take more than 12 months for everything to rank and pay off. But that's life. Google Ads exists for people looking for immediate resul…