Roku does the same. At this point I would be surprised if any box or TV isn't taking 30%.
One of the reasons the state of smart home TV really disappoints me. Logical conclusion is we'll all end up with Netflix HDMI sticks, Hulu sticks etc etc etc. DRM means we're never going to end up with a fully open TV player.
I know that we techies can bypass it fairly easily, regardless of type... but I do understand the argument that 95%+ of people can't bypass DRM even if they tried their hardest, it's just too complicated for them. Which in a sense makes it effective and purposeful?
Ugh.