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Emotionally Numb: Expertise Dulls Consumer Experience (2021)

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11–20 of 55 posts

Re: Emotionally Numb: Expertise Dulls Consumer Experience (2021)

#11
post #4

This might be one of the reasons why some competitive gaming communities seem so joyless after a while.

They're joyless because they become increasingly toxic the higher you get. At least in mainstream games. Do something outside of meta and you're enemy number one.

It's the fact that the games are geared towards sexed up number crunching. Anything that can't be quantified into a number is ignored by the developers.

I don't know why people like this stuff. Isn't real life already filled with number crunching?

Re: Emotionally Numb: Expertise Dulls Consumer Experience (2021)

#13

Another one from the Center for the study of the Blindingly Obvious.

And yet, you could have told me the exact opposite was true - that increasing knowledge and experience created increased joy in experiences like wine instead of less, and a large segment of people would have also said it was obvious.

Re: Emotionally Numb: Expertise Dulls Consumer Experience (2021)

#14
Just my personal experience, but I would say this does not hold with regard to observing nature. Once I know the name of a new fly, fish, or flower, I care more about it, and I enjoy seeing it, and connecting that knowledge with other ecological knowledge.

Re: Emotionally Numb: Expertise Dulls Consumer Experience (2021)

#15
Seems related to the reason Buddhism seeks to recreate the state of "Beginner's Mind".

I've found that the real emotional content is in going beyond your previous experience or comfort zone, regardless of skill level.

One thing I noticed after getting to the top international levels of alpine ski racing, was that listening to a novice-intermediate skier enthusiastically exclaim about a cool run or move that they had was nearly indistinguishable from the emotion and content of a fellow top racer telling of an exceptional run. The same enthusiasm, the same energy, and almost the same words, again and again.

While there were of course differences in the actual details, the common denominator was always having gone outside their comfort zone and succeeding. Of course achieving this after a decade+ of intense training requires much higher speed, energies, risks, skills, etc., but it still happens very regularly, and to some degree is what we did it for; competition is a continuous deliberate effort to push beyond your comfort zone every week.

But the article is right in that I'd have no clue how to achieve that again with wine/beer/food tasting, but then I'm no expert there...

edit: punctuation, para breaks, clarity

Re: Emotionally Numb: Expertise Dulls Consumer Experience (2021)

#16
post #6
post #2

"Consumer experience" seems like such a strange way to frame this research, when it's just about the general flattening of pleasurable activities over time as they're repeated.

Agreed. Having admittedly only read the abstract, I find it odd that it's framed around "consumers" and not just "people."

I assumed that this is because this research is really intended for the benefit of marketers.

Re: Emotionally Numb: Expertise Dulls Consumer Experience (2021)

#17

Just my personal experience, but I would say this does not hold with regard to observing nature. Once I know the name of a new fly, fish, or flower, I care more about it, and I enjoy seeing it, and connecting that knowledge with other ecological knowledge.

I feel the same way. Since the subject of this interest is alive, and endlessly diverse, the more I learn about nature, the more wonder I feel. Definitely not numb.

Maybe what needs to be a focus of this study is measuring "numbness" across different subjects of interest.

Re: Emotionally Numb: Expertise Dulls Consumer Experience (2021)

#18
post #5

In other news, novelty wears off with time.

That's not exactly what the paper says:

(From Study 5 discussion) These results are consistent with the idea that, while those with low expertise engage with the domain hedonically as a default approach, this is not experts’ default. Second, rather than experts being inevitably numb, these results suggest that it is not the acquisition of knowledge that leads to numbness, but the application of that knowledge. Indeed, when expert’s attention is redirected toward the hedonic aspects of a stimulus they can regain their feelings.

So, as I understand it: beginners focus on enjoying the experience by default, and experts engage intellectually by default. And experts who were told to just relax and enjoy the experience had the same emotional experience as beginners.

Re: Emotionally Numb: Expertise Dulls Consumer Experience (2021)

#19
This article makes sense and explains a great deal. Learning and training trigger dopamine release. Both "learning how" and "learning that." The photography example they use (tool mastery) is a great example. Amateur photographers will regularly change their tools and subject matter to maintain the "sense of wonder." Meanwhile, wedding photographers will be bored with their professions.

We can see this with software engineers routinely trying out new languages and tools and hobby projects.

Re: Emotionally Numb: Expertise Dulls Consumer Experience (2021)

#20
Interesting that they take a consumer angle, I see the same when I reflect on my career in the professional services business. Initially I enjoyed the process and feedback of becoming an 'expert' in a specific area, and now it's just mundane.

People crave change has been my main lesson learned.

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