(Less emphasis of the category theory, and more attention to the basic math behind entropy-like diversity measures)
(TLDR) There are two important aspects:
1. Generalize diversity measures to when the categories are not fully distinct (as assumed for the Shannon entropy calculation) but have similarities parametrized in a "Z"-matrix here.
2. A parameter "q" to represent whether you value a category highly (for diversity purposes) even when it has only a single distinct example highly (q --> 0) or whether you value it highly only when it has many many examples (q --> infinity)
* With Z = identity matrix (categories completely distinct) they show how different values of q reproduce different measures that have been considered before. (nicely summarized in a table)
* The generalization (parameterized by Z) when the categories can/do have some overlap is very elegant, and feels like an important step forward. (especially how it makes the measure robust to how we partition a bunch of examples into distinct categories, so long as we keep track of the similarity between the categories)
* The paper also summarizes a bunch of sensible properties that we would want any diversity measure to satisfy (like the one I just mentioned above).
Fun stuff!