FTC warns board game content creators, publishers to disclose relationships

Post by [deleted] » Fri, Jul 21, 2023, 1:25 AM UTC

manuelabeledo wrote: post #6

productizeme93 wrote: post #2

> The FTC says disclosures should be kept simple, such as “This is an ad for BRAND”, and should be prominent on each piece of media which contains that product. Doesn't apply to movies, TV shows, and music videos right? Every once in awhile I see the 4th wall broken to make light of it being sponsored product placement, but it doesn't happen enough that I suspect the same sort of rules don't apply. I actually think i…

> Doesn't apply to movies, TV shows, and music videos right? Don’t they disclose this in the credits?

Post by dccoolgai » Fri, Jul 21, 2023, 1:34 AM UTC

boondoggle16 wrote: post #3

productizeme93 wrote: post #2

> The FTC says disclosures should be kept simple, such as “This is an ad for BRAND”, and should be prominent on each piece of media which contains that product. Doesn't apply to movies, TV shows, and music videos right? Every once in awhile I see the 4th wall broken to make light of it being sponsored product placement, but it doesn't happen enough that I suspect the same sort of rules don't apply. I actually think i…

This, more rules for thee but not for me. Pepsi can pay $10MM for the main character in a kid's movie to drink a Pepsi. But if a small board game company sends an influencer a free board game, an influencer is not allowed to review it. Personally, I think having "background" props is much more insidious. At least with social media I know I can expect grift. Seeing someone drink Pepsi in a movie is more like seeing yo…

Post by 8note » Fri, Jul 21, 2023, 1:35 AM UTC

productizeme93 wrote: post #2

> The FTC says disclosures should be kept simple, such as “This is an ad for BRAND”, and should be prominent on each piece of media which contains that product. Doesn't apply to movies, TV shows, and music videos right? Every once in awhile I see the 4th wall broken to make light of it being sponsored product placement, but it doesn't happen enough that I suspect the same sort of rules don't apply. I actually think i…

Post by HWR_14 » Fri, Jul 21, 2023, 1:42 AM UTC

chomp wrote: post #11

Vecr wrote: post #5

Earlier quoted context omitted.

I'm pretty sure the "influencer" is allowed to review it, it just needs to be clearly disclosed. I'm not sure what would be actually prohibited.

It’s specifically endorsement they care about. Reviewing can be an endorsement if you say what you liked about the product. A critique wouldn’t need an ad placement. If you watch e.g. Masterchef, they are very coy with how they phrase their product placements. They don’t endorse, they say something like “X contestant will have no problem getting up to temp on their stove” as the camera pans over the logo. They don’t…

Post by jxf » Fri, Jul 21, 2023, 1:45 AM UTC

manuelabeledo wrote: post #6

productizeme93 wrote: post #2

> The FTC says disclosures should be kept simple, such as “This is an ad for BRAND”, and should be prominent on each piece of media which contains that product. Doesn't apply to movies, TV shows, and music videos right? Every once in awhile I see the 4th wall broken to make light of it being sponsored product placement, but it doesn't happen enough that I suspect the same sort of rules don't apply. I actually think i…

> Doesn't apply to movies, TV shows, and music videos right? Don’t they disclose this in the credits?