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Sao Paulo: A city with no outdoor advertisements (2013)

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Re: Sao Paulo: A city with no outdoor advertisements (2013)

#11

Post by endisneigh »

I disagree with this move. Though advertising is certainly excessive in many cities. They should've kept it, restrict what can be advertised (e.g. no alcohol, drugs, or things that the city deems 'bad') and used the revenue to beautify the city. In any case, Sao Paulo did have too many ads which restricted the view. At the very least that should've been resolved.

Though I suppose given HN people will applaud this move which is ironic given that we all are basically on a marketing forum for Y Combinator.

Re: Sao Paulo: A city with no outdoor advertisements (2013)

#12

Post by sparrish »

Makes it look abandoned to me. Probably because my mind is used to seeing advertising everywhere that people are or transit so when I see no ads, I think no people.

I'm not sure ugly gray concrete is better than a big colorful billboard though. I'd like to see it in-person.

Re: Sao Paulo: A city with no outdoor advertisements (2013)

#13

Post by denisdl »

sparrish wrote: post #12

Makes it look abandoned to me. Probably because my mind is used to seeing advertising everywhere that people are or transit so when I see no ads, I think no people. I'm not sure ugly gray concrete is better than a big colorful billboard though. I'd like to see it in-person.

The photos in the article are from 2011, I believe, when the Clean City Law was introduced. There are no more empty billboards or advertising structures, many facades have been renovated, including works of art by Kobra and other graffiti artists.

Re: Sao Paulo: A city with no outdoor advertisements (2013)

#14

Post by luizlobo »

Interesting from someone that leaves in SP for 2 years and just spend about 40 days in Berlin and 21 in NY last year, this doesn’t seem to resonate as such a big difference.

Berlin almost doesn’t have any billboards and NY I didn’t saw it bothered me, at least in Brooklyn.

Curious on how SP was in the past.

Unfortunately the city has way worst problems then billboards.

Re: Sao Paulo: A city with no outdoor advertisements (2013)

#15

Post by g3ol4d0 »

gota wrote: post #9

> Seven years on, the world's fourth-largest metropolis and South America’s most important city remains free of visual clutter and eye sore that plagues the majority of cities around the world. Unfortunately it suffers greatly - to a ridiculous level, in some places - from that ugliest kind of grafitti, convoluted "tags" made in single-stroke black ink I'm not sure if that is the case everywhere but in Brazil people…

pixo é arte

Re: Sao Paulo: A city with no outdoor advertisements (2013)

#16

Post by rbanffy »

endisneigh wrote: post #11

I disagree with this move. Though advertising is certainly excessive in many cities. They should've kept it, restrict what can be advertised (e.g. no alcohol, drugs, or things that the city deems 'bad') and used the revenue to beautify the city. In any case, Sao Paulo did have too many ads which restricted the view. At the very least that should've been resolved. Though I suppose given HN people will applaud this mov…

I lived there. The adverts were making the city ugly. It was a massive improvement when we got rid of them.

Re: Sao Paulo: A city with no outdoor advertisements (2013)

#17

Post by diego_moita »

23B1 wrote: post #3

I agree that in many cities, advertising is a blight. São Paulo is not one of those cities, and has much bigger problems than outdoor advertising.

Agree, São Paulo is as bad as most 3rd world big cities.

But one less problem is one less problem, even if it isn't a big one. You get better when you eliminate problems.

Re: Sao Paulo: A city with no outdoor advertisements (2013)

#18

Post by Cthulhu_ »

sparrish wrote: post #12

Makes it look abandoned to me. Probably because my mind is used to seeing advertising everywhere that people are or transit so when I see no ads, I think no people. I'm not sure ugly gray concrete is better than a big colorful billboard though. I'd like to see it in-person.

Nah it's not, it makes it look abandoned like you said; they should put in some color, art, character, etc. But not graffitti art, while I don't hate it, I'm sure there's good alternatives to spruce up a city.

Re: Sao Paulo: A city with no outdoor advertisements (2013)

#19

Post by endisneigh »

rbanffy wrote: post #16
endisneigh wrote: post #11

I disagree with this move. Though advertising is certainly excessive in many cities. They should've kept it, restrict what can be advertised (e.g. no alcohol, drugs, or things that the city deems 'bad') and used the revenue to beautify the city. In any case, Sao Paulo did have too many ads which restricted the view. At the very least that should've been resolved. Though I suppose given HN people will applaud this mov…

I lived there. The adverts were making the city ugly. It was a massive improvement when we got rid of them.

Luckily there is something in between "ugly advertisements" and "no advertisements at all"

Re: Sao Paulo: A city with no outdoor advertisements (2013)

#20

Post by rbanffy »

g3ol4d0 wrote: post #15
gota wrote: post #9

> Seven years on, the world's fourth-largest metropolis and South America’s most important city remains free of visual clutter and eye sore that plagues the majority of cities around the world. Unfortunately it suffers greatly - to a ridiculous level, in some places - from that ugliest kind of grafitti, convoluted "tags" made in single-stroke black ink I'm not sure if that is the case everywhere but in Brazil people…

pixo é arte

We can’t really legislate what is art and what isn’t. The previous government wanted to make Brazilian art “heroic” and we all know how it ended.
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