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Valve is not willing to publish games with AI generated content anymore?

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Re: Valve is not willing to publish games with AI generated content anymore?

#11
post #2

> At this time, we are declining to distribute your game since it’s unclear if the underlying AI tech used to create the assets has sufficient rights to the training data. This seems like a completely fair response from Valve. On top of that, they gave them notice and an opportunity to remove the offending content (with that content explicitly called out) and offered to refund if that was not a viable option. If this…

Organic only content -- here we come. Not that it bothers me, but I feel oddly validated that appears to be the path taken. It makes sense, even from just purely 'we can't review it all' perspective.

Well, it's not like they're The App Store and controlling everything you can install. You can still put AI-assisted software on any machine that can install Steam, they just don't want to deal with the legal implications of hosting the dubiously-generated content themselves.

Re: Valve is not willing to publish games with AI generated content anymore?

#13
post #7
post #3

I'd wait for more information before making any assumptions about what Valve is doing here. So often these stories here are lacking context due to only one side trying to paint the situation in a very one-sided light.

Valve is quite clear about their reasoning. Since AI models use all kind of sources for their training, they don't want those assets on their platform because they are afraid of copyright claims.

That seems very sensible to me, I hope other platforms follow this example

Re: Valve is not willing to publish games with AI generated content anymore?

#14
This is just legal cover until such time as its possible to enforce no child exploitation imagery, no copyright stuff, etc.

It doesn't matter if they are able to enforce it, Valve can use this policy as cover if they ever get sued.

Don't overthink the motivation. They will not even have a bulletproof way to detect AI imagery as it evolves every single day as an arm's race and detection is a full-time job. Even a FAANG or a state actor would need to dedicate team(s) to detection technology and still have false negatives.

The same sorts of things already happen for example on YouTube and Twitch, where types of content are against TOS or copyright but enforcement is sporadic and selective, smaller operations often fly under the radar of enforcement, bigger creators who are netting the org sufficient revenue will likely be able to get away with more, etc, the automated tools for detection are flawed.

Re: Valve is not willing to publish games with AI generated content anymore?

#17
post #12

Where do they draw the line? What about DLSS? Doesn't any game using that have "AI generated graphics"? I guess their email wording focused specifically on assets. Does that mean if you don't pre-bake assets in as artifacts, you're fine?

DLSS is trained on the games themselves no?

Re: Valve is not willing to publish games with AI generated content anymore?

#18
post #2

> At this time, we are declining to distribute your game since it’s unclear if the underlying AI tech used to create the assets has sufficient rights to the training data. This seems like a completely fair response from Valve. On top of that, they gave them notice and an opportunity to remove the offending content (with that content explicitly called out) and offered to refund if that was not a viable option. If this…

It sounds like they even looked into the specific AI the gamedev said they used:

> we reviewed [Game Name Here] and took our time to better understand the AI tech used to create it.

And offered a refund on the $100 app submission credit:

> App credits are usually non-refundable, but we’d like to make an exception here and offer you a refund. Please confirm and we’ll proceed.

Seems incredibly reasonable.

Re: Valve is not willing to publish games with AI generated content anymore?

#19
How would you be able to know if something is AI generated if it's not outright stated in the product description?

"Yes, I intentionally designed the static image of this man to have 5 and a half fingers on one hand with a distorted logo on their t-shirt, please allow this game, Valve."

How can you prove that something is AI generated? Would creating graphics in Adobe's photoshop AI filler tool count as AI-generated content to Valve, or is Adobe's AI data-set using copyright-free graphics?

I wonder if this is Valve trying to also somewhat cater/attract artists on the platform, as I'm sure artists are against using AI under the guise it'd "steal their jobs/hamper creativity".

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