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FTC sues Amazon over ‘deceptive’ Prime sign-up and cancellation process

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11–20 of 272 posts

Re: FTC sues Amazon over ‘deceptive’ Prime sign-up and cancellation process

#11
Is this process new? I cancelled my Amazon account a couple of years ago, and was genuinely surprised at how easy it was. They didn't even ask me the traditional "Why are you cancelling?" question.

I remember it clearly because it stood out as the only time I interacted with them (outside of buying something) that went without complication.

Re: FTC sues Amazon over ‘deceptive’ Prime sign-up and cancellation process

#12
post #3

I wouldn't say the process of unsubscribing from Prime is 'deceptive' but it sure has many steps. They tried just about everything to persuade me to stay except offer to bring back two day shipping. (I know many of you in urban areas are getting one day shipping but those of us in less favored geographies, such as the same ZIP code as AMZN warehouses, have seen two day shipping turn into five, which makes Amazon unco…

I have never intentionally paid for prime. I have tried a couple dozen "free trials" since signing up for Amazon in 2000. The process of canceling these trials definitely has the buttons labeled and styled deceptively. You really do have to pay close attention. And the date at which they start charging your payment method is not when you'd think either, it's a day earlier than the 30 days they promise. I've ended up…

I have also never paid for, nor trialed, prime. I also have always had free-shipping (despite not having "prime") from Amazon.

How? Patience. I add things I plan to order to my cart, and once the collection goes above the "free ship" threshold (currently $25) only then do I place an order.

Of course, on the order page they always default to "paid shipping" and force one to explicitly check the "free shipping" radio button to actually get free shipping.

Some years back it felt like Amazon deliberately delayed for an extra week any "free shipping" packages -- they would sit, waiting, for about a week, then packed, shipped, and arrived in about 4 days. I always attributed it to Amazon punishing those who chose to gain free shipping without signing up for prime. But over the last few years that "delay" has shrunk such that it no longer seems like "free shipping" packages get intentionally delayed to "encourage" prime sign-up next time.

Re: FTC sues Amazon over ‘deceptive’ Prime sign-up and cancellation process

#14

I wouldn't say the process of unsubscribing from Prime is 'deceptive' but it sure has many steps. They tried just about everything to persuade me to stay except offer to bring back two day shipping. (I know many of you in urban areas are getting one day shipping but those of us in less favored geographies, such as the same ZIP code as AMZN warehouses, have seen two day shipping turn into five, which makes Amazon unco…

I'm in NYC and two day shipping here is a crapshoot nowadays. Sure it says 2-day shipping on the store page, but counting my past orders, 6/10 were delayed delivery, usually taking 5 days. The last 2 times I tried buying bulk paper towels on Amazon (I had them set as a recurring purchase every 6 months) they have been lost in transit.

Also really frustrating, if I go to "Order Details" for an order that was delayed, the "Delivery Estimate" line shows the day it was actually delivered. Not the day it was originally estimated. I had to check my email to find the original delivery estimate.

Re: FTC sues Amazon over ‘deceptive’ Prime sign-up and cancellation process

#15
I need to buy a mattress and I had one in my cart from a week ago and last night I picked a different mattress and went to the checkout page. Then I saw there were two mattresses in it. It had the dark pattern of no cancel button so I had to click back and now I'm considering getting it elsewhere. Oh, and they also tried to get me to sign up for a Prime trial.

Re: FTC sues Amazon over ‘deceptive’ Prime sign-up and cancellation process

#16
The UK government has a proposed law that customers must be able to end a subscription in a single clear process and all subscriptions entered into online must be capable of being ended online. Seems that if the US pushed this kind of law it'd have a significant effect on improving online services.

Re: FTC sues Amazon over ‘deceptive’ Prime sign-up and cancellation process

#17

I need to buy a mattress and I had one in my cart from a week ago and last night I picked a different mattress and went to the checkout page. Then I saw there were two mattresses in it. It had the dark pattern of no cancel button so I had to click back and now I'm considering getting it elsewhere. Oh, and they also tried to get me to sign up for a Prime trial.

Checkout pages never offer "cancel" buttons or "back" buttons. They are designed to corral you into the checkout process without recourse to returning to shop around some more.

This is, of course, easily bypassed with browser controls, but I agree that it is a dark pattern which can trap less savvy people into pressing forward, because it seems there's nowhere else to go.

Re: FTC sues Amazon over ‘deceptive’ Prime sign-up and cancellation process

#18
post #16

The UK government has a proposed law that customers must be able to end a subscription in a single clear process and all subscriptions entered into online must be capable of being ended online. Seems that if the US pushed this kind of law it'd have a significant effect on improving online services.

One problem I've encountered is the inability to remove a payment method for an active subscription. For example, I pay for several subscriptions with PayPal. I recently wanted to modify my PayPal preference for a particular subscription so that it used my credit card rather than checking account. I normally do this by deleting PayPal and then re-adding it, which goes through the login and account selection flow. I was prohibited from doing this, because since it is an active subscription, I was not allowed to delete the only payment method on it.

However, PayPal has some pretty slick tools for managing recurring payments and subscriptions, so I think I could manage it from the dashboard over there. Haven't checked yet.

Re: FTC sues Amazon over ‘deceptive’ Prime sign-up and cancellation process

#19
FTC complaint: https://www.ftc.gov/system/files/ftc_gov/pdf/amazon-rosca-pu...

Significant redactions around Amazon executives being aware of a "nonconsensual enrollment problem" and blocking any changes.

> the primary purpose of the Prime cancellation process was not to enable subscribers to cancel, but rather to thwart them. Fittingly, Amazon named that process “Iliad,” which refers to Homer’s epic about the long, arduous Trojan War. Amazon designed the Iliad cancellation process (“Iliad Flow”) to be labyrinthine, and Amazon and its leadership—including Lindsay, Grandinetti, and Ghani—slowed or rejected user experience changes that would have made Iliad simpler for consumers because those changes adversely affected Amazon’s bottom line.

A lot of the evidence in the complaint is completely redacted. FTC says "For now, the FTC’s complaint is significantly redacted, though the FTC has told the Court it does not find the need for ongoing secrecy compelling."

Re: FTC sues Amazon over ‘deceptive’ Prime sign-up and cancellation process

#20
Glad to see this for the precedent, though Prime is far from the worst offender of employing dark patterns to cancel memberships.

I'd love to see FTC target cancellations that require you to call a phone number and speak with someone. There's always a very long wait, and once you speak to someone you have to do gymnastics to get them to cancel.

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