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‘The Force has left Lucasfilm’: how Disney can salvage its $4B investment

fortune.com

11–20 of 161 posts

Re: ‘The Force has left Lucasfilm’: how Disney can salvage its $4B investment

#13
> At the heart of this mess is Lucasfilm president Kathleen Kennedy

Took too long for the article to mention this. How can she possibly still have a job? It was her call to hire 3 different directors for the sequels (initially, I know Abrams came back) with no agreed upon direction of the plot. Complain about Rian Johnson’s (awful) episode 8, but ultimately it was Kennedy that gave him free reins to do what he wanted.

It’s just mind boggling that the very same company that’s done an amazing job building a unified “universe” with Marvel by Kevin Feige has done such an awful job with Star Wars by Kennedy.

Re: ‘The Force has left Lucasfilm’: how Disney can salvage its $4B investment

#14
post #12

The force awakens grossed above $2B, and the next two grossed around $1B each. Their budgets were around $250-300M. They'll be fine.

Compare those numbers to Marvel and you’ll see what a wasted opportunity they created.

Re: ‘The Force has left Lucasfilm’: how Disney can salvage its $4B investment

#18
post #9

> “The problem isn’t Kathleen Kennedy.” I am not entirely sure that matters. Pissed-off fans undoubtedly want to see metaphorical blood for what, to their eyes, was a forced, ideologically-driven tarnishing of their childhood memories. At the end of the day, the buck stops at the top. Chapman was already punted as a general scapegoat, but is it enough?

> a forced, ideologically-driven tarnishing of their childhood memories

I'm sure there is a minority that believes this, but the majority know that there is no ideological drive, only a greed one. Alignment with current social issues happens based on calculations of profit, not based on sincere ideological commitment.

Making good movies is hard, making movies following current social issues is easy. Both bring money, one is a lot more consistent - and the negative press keeps the properties in the media far longer than they usually would.

Re: ‘The Force has left Lucasfilm’: how Disney can salvage its $4B investment

#19
post #12

The force awakens grossed above $2B, and the next two grossed around $1B each. Their budgets were around $250-300M. They'll be fine.

Force Awakens had a lot fewer of the glaring plot holes and forced social activism of the second two.
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