I mean, what else is he going to say to his own employees?
admit the competition may have done something interesting? point out there are things to learn from this? suggest that it would take the company’s best efforts, but that it could do better? you don’t have to shit on the other team to say your team can be the best. this was an attempt to suggest apple is somehow less personable than zuck.
The Apple device looks impressive and the use cases presented seem plausible. It is expensive no doubt, but if they can convince the jet set crowd to wear it then it will catch on.