Popups and ads are not even a problem nowadays. They are easily blocked. Those EU cookie shenanigans instead are pretty hard to remove. I have 3 extensions and they don't catch nowhere nearly to all of them. Feels like internet before adblocker.
Sometimes even worse. The adblock hides them but the site is frozen and broken until you disable the plugin and interact with the cookie notification. At least with banners in the past you became blind to them. Now you're forced to interact with the popups.