Combined with the investments in Tennessee, Kentucky, and Michigan, this is "bet the company" levels of investment. I pray for Ford's sake they picked the right horse (vis-à-vis, e.g., hydrogen or ammonia).
Ford to spend $1.3B to transform Canada factory into EV manufacturing hub
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Re: Ford to spend $1.3B to transform Canada factory into EV manufacturing hub
#12Combined with the investments in Tennessee, Kentucky, and Michigan, this is "bet the company" levels of investment. I pray for Ford's sake they picked the right horse (vis-à-vis, e.g., hydrogen or ammonia).
The federal mandated EV push is clearly in the works. Takes the edge off “bet the company” when you can ask POTUS to manufacture demand.
Even if it did, it will be marred with all kinds of overreach ripe for judical review and delay,
even if it got past the court challenges, it would be subject to reversal when the power inevitably shifts again...
If Ford is "bet the company" based on some kind of need for Federal Action (which would be very out of character for Ford anyway) they are placing a losing bet. GM would be more likely to look to the Federal Government to enforce their sales model, they are subbed Government Motors after all... ;)
Re: Ford to spend $1.3B to transform Canada factory into EV manufacturing hub
#13Dumb. Ford's sales are mostly their F-150. Very few people want a lightning and very few can afford them. Imagine dumping $60-$100k+ on something that's worse than it's cheaper ICE version in every way. Also, the used EV market is going to be trash. These are throw away vehicles. The only way they keep selling is government force mandates and rebates.
The F-150 Lightening has a strong launch, and reservation order book... then the actual truck came out and they burned alot of good will with the Community by rushing it to market with poor performance, poor battery tech, etc.
The F-150 Lightening was a BAD first showing for Ford, and it will be hard for them to recover from it with F150 owners.
Re: Ford to spend $1.3B to transform Canada factory into EV manufacturing hub
#14>Ford, along with its rivals, are scrambling to upgrade existing facilities and build new ones as they shift from internal combustion engine vehicles to EVs. Ford has said it wants the production capacity to sell 2 million EVs a year globally by the end of 2026. Tesla is expected to exceed Ford's 2026 milestone this year . It's safe to assume Ford is 3 years behind Tesla, and won't be able to catch them before the 20…
> It's safe to assume Ford is 3 years behind Tesla How is this safe to assume?
Re: Ford to spend $1.3B to transform Canada factory into EV manufacturing hub
#15Ford has said it wants the production capacity to sell 2 million EVs a year globally by the end of 2026
So Ford's stated goal is to produce the same number of EVs in 2027 that Tesla will produce in 2023.
Re: Ford to spend $1.3B to transform Canada factory into EV manufacturing hub
#16Re: Ford to spend $1.3B to transform Canada factory into EV manufacturing hub
#17Combined with the investments in Tennessee, Kentucky, and Michigan, this is "bet the company" levels of investment. I pray for Ford's sake they picked the right horse (vis-à-vis, e.g., hydrogen or ammonia).
Doesn't matter, they are too big to fail™.
https://en.m.wikipedia.org/wiki/General_Motors_Chapter_11_re...
Re: Ford to spend $1.3B to transform Canada factory into EV manufacturing hub
#18Combined with the investments in Tennessee, Kentucky, and Michigan, this is "bet the company" levels of investment. I pray for Ford's sake they picked the right horse (vis-à-vis, e.g., hydrogen or ammonia).
VW is investing ~$200B in EV manufacturing. Yes, VW is about twice as big, but still, that puts the numbers into perspective.
I know they were dumping a ton of cash into software to try and catch Tesla in FSD, but it remains to be seen whether any of that is a good investment at the moment.
Re: Ford to spend $1.3B to transform Canada factory into EV manufacturing hub
#19Combined with the investments in Tennessee, Kentucky, and Michigan, this is "bet the company" levels of investment. I pray for Ford's sake they picked the right horse (vis-à-vis, e.g., hydrogen or ammonia).
VW is investing ~$200B in EV manufacturing. Yes, VW is about twice as big, but still, that puts the numbers into perspective.
Re: Ford to spend $1.3B to transform Canada factory into EV manufacturing hub
#20Earlier quoted context omitted.
The federal mandated EV push is clearly in the works. Takes the edge off “bet the company” when you can ask POTUS to manufacture demand.
Never going to happen. That will require an Act of Congress, and Congress cant agree on what color the sky is. Even if it did, it will be marred with all kinds of overreach ripe for judical review and delay, even if it got past the court challenges, it would be subject to reversal when the power inevitably shifts again... If Ford is "bet the company" based on some kind of need for Federal Action (which would be very…
Further encouragements to go electric will happen through the EPA who already have the congressional authority to regulate tailpipes. Anything they do will be challenged in court, but if they can get it through the courts they can do a lot without an Act of Congress.