Zendesk created a fake band “Zendesk Alternative” that ranks first in SEO • Hacker News Board

Re: Zendesk created a fake band “Zendesk Alternative” that ranks first in SEO

#11

Post by aaron695 » Thu, Apr 06, 2023, 5:31 AM UTC

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Re: Zendesk created a fake band “Zendesk Alternative” that ranks first in SEO

#12

Post by GauntletWizard » Thu, Apr 06, 2023, 5:49 AM UTC

This is great marketing and SEO, I can't even blame them for that. They should name their rec sports teams the Zendesk Competitors.

That said, there could and should be plenty of articles competing with this for mind share, and competition with Zendesk is badly needed.

Re: Zendesk created a fake band “Zendesk Alternative” that ranks first in SEO

#13

Post by Nextgrid » Thu, Apr 06, 2023, 9:21 AM UTC

CSSer wrote: post #4

justizin wrote: post #3

the lyrics definitely read like ChatGPT output for, “write a 90s alternative rock song that explains why people should use zendesk”

Ha, this looks to be from 2016.

Much older than that, going by the Twitter logo in the footer.

Re: Zendesk created a fake band “Zendesk Alternative” that ranks first in SEO

#14

Post by PufPufPuf » Thu, Apr 06, 2023, 9:52 AM UTC

That's pretty anti-consumer behavior. While the execution is funny, the underlying idea of inhibiting the consumers' ability to find info about competition is not.

Re: Zendesk created a fake band “Zendesk Alternative” that ranks first in SEO

#15

Post by yowzadave » Thu, Apr 06, 2023, 12:44 PM UTC

This is a scheme on the level of a Nathan for You episode, although the execution is not quite so deadpan.

In fact, Nathan did create a fake band once. In that case its purpose was to release a song featuring the “blues smoke detector” as an instrument, to lend plausibility to his scheme of rebranding smoke detectors so they could be imported using the lower “musical instrument” tariffs.