Hacker News Board Hacker News, browsed like a classic message board
Live data from Hacker News

Hacker News: Our Tiny Charity Desperately Needs Your Help

adsbycoffee.tumblr.com

Post reply on HN
Print view View original

11–20 of 39 posts

Re: Hacker News: Our Tiny Charity Desperately Needs Your Help

#11

Post by wtvanhest »

corin_ wrote: post #6
videoappeal wrote: post #3

Can you clarify non-profit, non-profit nowadays means very little, ICANN is non-profit and is about to fuck up top-top level domains so their CEO can buy a helicopter. Do you draw a salary and how much?

You're not wrong that this is sometimes the case, but definitely worth noting that plenty of the best charities in the world are non-profits with some salaried employees, it doesn't automatically make them evil.

Yes, both of you are right, but it would still be nice to understand exactly how much of a non-profit they are.

Re: Hacker News: Our Tiny Charity Desperately Needs Your Help

#12

Post by nodata »

corin_ wrote: post #6
videoappeal wrote: post #3

Can you clarify non-profit, non-profit nowadays means very little, ICANN is non-profit and is about to fuck up top-top level domains so their CEO can buy a helicopter. Do you draw a salary and how much?

You're not wrong that this is sometimes the case, but definitely worth noting that plenty of the best charities in the world are non-profits with some salaried employees, it doesn't automatically make them evil.

Red flag: you avoided answering the question.

Re: Hacker News: Our Tiny Charity Desperately Needs Your Help

#13

Post by dlf »

corin_ wrote: post #7
dlf wrote: post #5

I like the idea of advertising on coffee cups in general, and I think the coffee house crowd is a good target demographic for charities. I'm curious, however, why you chose to operate as a non-profit catering to a niche charity market rather than operate as a for profit that caters to everyone. As a for-profit, I would think you could have a greater impact with an expanded customer base (= greater awareness) and coul…

Not quite curious enough, they are coffee by name, not by nature.

Haha. Yeah I noticed it right after I posted. I did read the entire blog post though before commenting. I didn't realize they did online advertising until after I went to the main website.

I guess I was misled by the coffee cup with what looks like an advertisement on the sleeve.

Re: Hacker News: Our Tiny Charity Desperately Needs Your Help

#14

Post by kanebennett »

corin_ wrote: post #9

Can you give a little more information regarding ad space donations, for example: - What countries do you need traffic from? - Do you require "a spot" on a site, or could donors just give X impressions where X is whatever number can fit in around commercial banners? - I don't think I've ever come across 250x100 adverts before, why this size? And more importantly, why only this size, would you not be interested if peo…

Thanks for your interest!

-While we will gladly accept traffic from almost anywhere at the moment, we are restricted to English-speaking audiences.

-That isn't an issue at all: we don't require a continuos 'spot' per se, a segment of your monthly traffic would be perfect.

-While the size itself is flexible to an extent, we do try to ensure our ads are subtle and non-intrusive, and the 250x100 rectangle is a perfect medium for that. Furthermore, the Leaderboard and Tower formats really aren't suited to the static (no distracting animations) design we utilize.

Re: Hacker News: Our Tiny Charity Desperately Needs Your Help

#15

Post by corin_ »

nodata wrote: post #12
corin_ wrote: post #6

Earlier quoted context omitted.

You're not wrong that this is sometimes the case, but definitely worth noting that plenty of the best charities in the world are non-profits with some salaried employees, it doesn't automatically make them evil.

Red flag: you avoided answering the question.

Well that's because I have nothing to do with this charity and I work at a completely unrelated for-profit company...

Re: Hacker News: Our Tiny Charity Desperately Needs Your Help

#16

Post by dlf »

kanebennett wrote: post #8
corin_ wrote: post #7

Earlier quoted context omitted.

Not quite curious enough, they are coffee by name, not by nature.

I do love the coffee cup advertising paradigm as an idea though - maybe it's something we'll look into!

Yeah, it's great. It is already being done, but that doesn't mean there's not room for more competition. You could probably outsource the printing and I still think the coffee house crowd is the right demographic for charitable advertisements.

Re: Hacker News: Our Tiny Charity Desperately Needs Your Help

#17

Post by corin_ »

kanebennett wrote: post #14
corin_ wrote: post #9

Can you give a little more information regarding ad space donations, for example: - What countries do you need traffic from? - Do you require "a spot" on a site, or could donors just give X impressions where X is whatever number can fit in around commercial banners? - I don't think I've ever come across 250x100 adverts before, why this size? And more importantly, why only this size, would you not be interested if peo…

Thanks for your interest! -While we will gladly accept traffic from almost anywhere at the moment, we are restricted to English-speaking audiences. -That isn't an issue at all: we don't require a continuos 'spot' per se, a segment of your monthly traffic would be perfect. -While the size itself is flexible to an extent, we do try to ensure our ads are subtle and non-intrusive, and the 250x100 rectangle is a perfect m…

I don't know what traffic, if any, I'd be able to donate, but if it was more than 0 then most likely leaderboard and tower impressions are where it would be - MPUs are usually completely sold out.

As to non-intrusive, as a general policy it's something I agree on, and we look for in our paid clients (possibly not to the same extent as you, I don't know), but ultimately our sites still fit traditional banner advert sizes.

Do the charities not mind about nationality of their audiences? Even if they don't, it often makes a big difference to publishers. For example in my case, US impressions are very different to UK impressions, which are very different to Swedish impressions... etc.

edit: I also completely second TylerE's comment, he's absolutely right.

Re: Hacker News: Our Tiny Charity Desperately Needs Your Help

#18

Post by videoappeal »

corin_ wrote: post #6
videoappeal wrote: post #3

Can you clarify non-profit, non-profit nowadays means very little, ICANN is non-profit and is about to fuck up top-top level domains so their CEO can buy a helicopter. Do you draw a salary and how much?

You're not wrong that this is sometimes the case, but definitely worth noting that plenty of the best charities in the world are non-profits with some salaried employees, it doesn't automatically make them evil.

For sure, I hope you dont object I've just registered adsbycappuccino, my idea is to make it a non-profit ad agency that does work for benefit of charities, in my business plan Ive decided to pay myself $120k pa (is yours the same? we can share a coffee and talk) presuming we get that via donations and running some commercial ads in the roration. It should take off as those stupid HN readers will see non-profit and put some rockets behind my startup. Sweet.. :D

Re: Hacker News: Our Tiny Charity Desperately Needs Your Help

#19

Post by hluska »

videoappeal wrote: post #3

Can you clarify non-profit, non-profit nowadays means very little, ICANN is non-profit and is about to fuck up top-top level domains so their CEO can buy a helicopter. Do you draw a salary and how much?

I'd go so far as to argue that I have trouble trusting non-profits that do not pay their staff. If a not for profit wants to compete for good people, they need to pay them a living wage.

Re: Hacker News: Our Tiny Charity Desperately Needs Your Help

#20

Post by brudgers »

videoappeal wrote: post #3

Can you clarify non-profit, non-profit nowadays means very little, ICANN is non-profit and is about to fuck up top-top level domains so their CEO can buy a helicopter. Do you draw a salary and how much?

U.S. Nonprofit != charity
Post reply on HN