Earlier quoted context omitted.
"Started"? That both forms are used, somewhat depending on field, is not really a new thing.
It's relatively new to me. When I was in college, books like "The Future of Data Analysis (JW Tukey, 1962) used "data is." I believe all of my CS textbooks treated the word "data" as a singular collection back then. I've only noticed the ubiquitousness of "data are" in engineering books since the turn of the century. It could be a false memory though, which is why I'm asking.
Anyway, "data" as plural is a couple of thousands years old.