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Zoom app dock: Congratulations, your app has apps in it now

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Re: Zoom app dock: Congratulations, your app has apps in it now

#12
Step 2: Zoom detects what website/app you're screen-sharing and charges Google / Microsoft / Miro etc a fee to enable "Ultra HD" for Zoom users when that site is showing on the screen (or they can join the New Zoom App Partner Program™ and publish the site as an app -- for a small revenue share fee of course)

Re: Zoom app dock: Congratulations, your app has apps in it now

#13
This is quite a tangent but...

> Zoom, the app for ensuring the knowledge worker parts of an economy continue to work when there’s a pandemic,

How did Zoom achieve this status? I had literally never used or heard of Zoom at home or at work prior to the pandemic, and now many treat it as synonymous with video chat the way that workplaces use Slack for text chat. Was there some crazy marketing strategy?

Re: Zoom app dock: Congratulations, your app has apps in it now

#14
post #8

Multiple nested instances of marketplaces? We're getting close, soon the tower will fall and we'll go back to writing raw HTML in uppercase tags.

I’ll eat your lunch with my DHTML. Maybe a bit of Java for the trickier multimedia bits.

DHTML, that’s some old school lingo. Lol.

Re: Zoom app dock: Congratulations, your app has apps in it now

#15
post #8

Multiple nested instances of marketplaces? We're getting close, soon the tower will fall and we'll go back to writing raw HTML in uppercase tags.

I’ll eat your lunch with my DHTML. Maybe a bit of Java for the trickier multimedia bits.

I still remember the first time I made an image change to another image using the “onmouseover” attribute. It was a magical time.

Re: Zoom app dock: Congratulations, your app has apps in it now

#16
post #13

This is quite a tangent but... > Zoom, the app for ensuring the knowledge worker parts of an economy continue to work when there’s a pandemic, How did Zoom achieve this status? I had literally never used or heard of Zoom at home or at work prior to the pandemic, and now many treat it as synonymous with video chat the way that workplaces use Slack for text chat. Was there some crazy marketing strategy?

Yes, they allowed companies and public institutions to sign up and use the product for free with quick on boarding. They basically set up a "use now pay later" approach where they allowed lots of leeway to let you figure out need and payments down the road.

The competition were charging by the user (you had to commit to some user license number) and you had to go through the regular onboarding process. Zoom was like you let us know what you need later. Let’s get you up and running and we’ll work out details later.

Re: Zoom app dock: Congratulations, your app has apps in it now

#17
post #13

This is quite a tangent but... > Zoom, the app for ensuring the knowledge worker parts of an economy continue to work when there’s a pandemic, How did Zoom achieve this status? I had literally never used or heard of Zoom at home or at work prior to the pandemic, and now many treat it as synonymous with video chat the way that workplaces use Slack for text chat. Was there some crazy marketing strategy?

They were well-positioned at the beginning of the pandemic, mainly because their client applications were so easy to install (in large part because of how they circumvented OS security features). Other solutions are better now, but they were in the right place at the right time.

Re: Zoom app dock: Congratulations, your app has apps in it now

#19
post #13

This is quite a tangent but... > Zoom, the app for ensuring the knowledge worker parts of an economy continue to work when there’s a pandemic, How did Zoom achieve this status? I had literally never used or heard of Zoom at home or at work prior to the pandemic, and now many treat it as synonymous with video chat the way that workplaces use Slack for text chat. Was there some crazy marketing strategy?

The alternative, WebEx, was even crappier at the time.

Re: Zoom app dock: Congratulations, your app has apps in it now

#20
post #13

This is quite a tangent but... > Zoom, the app for ensuring the knowledge worker parts of an economy continue to work when there’s a pandemic, How did Zoom achieve this status? I had literally never used or heard of Zoom at home or at work prior to the pandemic, and now many treat it as synonymous with video chat the way that workplaces use Slack for text chat. Was there some crazy marketing strategy?

Well, google was busy only supporting chrome browser for hangouts (yes you could have video in FF but it wouldn’t support blurring or any other advanced features it did in chrome), and Microsoft kept failing with Skype for Business.

End of day, when you needed an app for video conferencing that worked for everyone, your choice was mostly zoom.

And now we are here

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