Word count: must 11 could 2 perhaps/maybe 0 fail 1 Doesn't it sound a bit too know-it-all? I would like to believe it because the idea looks good but the essay lacks evidence and observation. In particular, it seems to expect a very rational response from society as a whole. A very risky bet.
If he is at least a bit right, then businesses will naturally converge to these ideas, without requiring deep rational inquiry (the rationalism will be limited to: "those guys are doing something new and it's working, so let us also do it").