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Eli Lilly pulls millions in Twitter advertising after fake account debacle

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Re: Eli Lilly pulls millions in Twitter advertising after fake account debacle

#11
post #8

Aah, yes, the company who lost billions in "value". And yet their stock is already back up 60% of the amount it dropped in a mere 3 days. I have to imagine they're doing this for the continued exposure. There's no such thing as bad press and all that.

> And yet their stock is already back up 60% of the amount it dropped in a mere 3 days.

Alternatively phrased as after 3 days, only a mere 40% has been lost. Hits different though.

Re: Eli Lilly pulls millions in Twitter advertising after fake account debacle

#12
post #9

Earlier quoted context omitted.

Patients seem to trust that Eli Lilly's drugs work. The price point may not be trusted, but its efficacy is trusted.

Patients don't have real choice. Options are either you die or spend hundreds* of dollars on a drug that everywhere else on the planet costs few bucks.

That doesn't contradict the point above

Re: Eli Lilly pulls millions in Twitter advertising after fake account debacle

#13
post #9

Earlier quoted context omitted.

Patients seem to trust that Eli Lilly's drugs work. The price point may not be trusted, but its efficacy is trusted.

Patients don't have real choice. Options are either you die or spend hundreds* of dollars on a drug that everywhere else on the planet costs few bucks.

Patients seldom have a choice in any aspect of their care. We could flood the market with dirt cheap insulin using an older formulation but surprise you can’t actually do that without one of the oligarchs buying your company just to stop you.

Re: Eli Lilly pulls millions in Twitter advertising after fake account debacle

#15

Is the fake accounts thing overblown? Like, if I create a fake verified Eli Lilly account on Twitter with no followers, how would anyone even see it? It seems like it would only get picked up and shared by people in on the joke.

Isn't the move to have an established account with a couple thousand followers, then change profile pic and name and then do the $8 verify? I don't use twitter so I'm just assuming how this works.

Re: Eli Lilly pulls millions in Twitter advertising after fake account debacle

#17
post #15

Is the fake accounts thing overblown? Like, if I create a fake verified Eli Lilly account on Twitter with no followers, how would anyone even see it? It seems like it would only get picked up and shared by people in on the joke.

Isn't the move to have an established account with a couple thousand followers, then change profile pic and name and then do the $8 verify? I don't use twitter so I'm just assuming how this works.

Wouldn't the username look off? eg. if you set up with an account with something like "@cutecatpics" as the username to get followers, wouldn't it look suspicious even if changed the name to "Eli Lilly"? It will look like

    Eli Lilly 
    @cutecatpics
You can try flipping this (legit looking username to start with), but it'll look suspicious when you're trying to rack up followers

    Cute cat pics
    @eli_lilly_official

Re: Eli Lilly pulls millions in Twitter advertising after fake account debacle

#18
My theory is that when people who lean right are complaining about a "woke agenda" at Twitter they are complaining mostly about trans activism. Since Eli Lilly is trans friendly, I wouldn't be sure that Musk is unhappy they are leaving his platform.

Corporate Equality Index: List of Businesses with Transgender-Inclusive Health Insurance Benefits

https://www.thehrcfoundation.org/professional-resources/corp...

Elon Musk says he lost transgender daughter because of ‘neo-Marxists’ As the Tesla CEO explained in a new interview, he apparently sees no link between his controversial statements about gender identity issues and his daughter’s move to legally sever ties with him

https://www.mercurynews.com/2022/10/10/elon-musk-says-he-los...

Re: Eli Lilly pulls millions in Twitter advertising after fake account debacle

#19

Is the fake accounts thing overblown? Like, if I create a fake verified Eli Lilly account on Twitter with no followers, how would anyone even see it? It seems like it would only get picked up and shared by people in on the joke.

One of the perks of twitter blue is way, way increased visibility. Even fresh accounts with zero followers will be shown. Add in a few friends or hell 10 bucks to give your post an initial intake of likes and suddenly that just becomes 18 dollars that potentially cost Musk even more billions. I couldn't find a more enjoyable use of 20 bucks than putting this clown in more trouble

Re: Eli Lilly pulls millions in Twitter advertising after fake account debacle

#20
post #8

Aah, yes, the company who lost billions in "value". And yet their stock is already back up 60% of the amount it dropped in a mere 3 days. I have to imagine they're doing this for the continued exposure. There's no such thing as bad press and all that.

80% from what base line?

>by Friday morning, Lilly stock had dropped by more than 5% from the day before. The Twitter stunt pulled down the stock price of other diabetes drugmakers, including Novo Nordisk and Sanofi. Lilly’s stock has yet to recover and, on Monday morning, remained down more than 4% over the past five days.

So the article suggests its only recovered 20% of the fall.

And anyway what is a fair amount of value to lose over a fake tweet? is 1% ok? 2%?

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