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Build your fanbase using the K-pop method

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Re: Build your fanbase using the K-pop method

#11

Question about not getting involved with politics in your fandom: how does this apply to pop stars like Lizzo, Lady Gaga, Lil Nas X, Nicki Minaj? They all have huge, highly fervent fandoms too. And they're pretty darn political all the time.

Question: are those fandoms larger or smaller than without the politics?

I don’t know that I’ve seen good numbers on that.

Re: Build your fanbase using the K-pop method

#12
No doubt the post is correct but I wish "make good products and show them off" was there. Quality of product should in an ideal world be what attracte people who support a company. In tech at least, that seems to be why people support products, you hear about a myriad of products for any vertical but which one is good and cheap?

Re: Build your fanbase using the K-pop method

#13

> But activism on unrelated issues, even important ones, puts up barriers for no good reason. It’s interesting framing. Some might view this as pure to your values, some might view this as lacking in values, but it certainly got my attention. Reducing this quote down, the claim is “activism on unrelated important issues has no value [to your business].”

In k-pop we've seen even minor references to the Japanese emperor or Taiwan result in severe backlash. Mainland china also banned the genre for a year in response to THAAD. [0] https://www.scmp.com/lifestyle/entertainment/article/3008531... [1] https://www.scmp.com/news/china/policies-politics/article/19... [2] https://www.vox.com/latest-news/2017/3/3/14795636/china-sout...

Re: Build your fanbase using the K-pop method

#14

> But activism on unrelated issues, even important ones, puts up barriers for no good reason. It’s interesting framing. Some might view this as pure to your values, some might view this as lacking in values, but it certainly got my attention. Reducing this quote down, the claim is “activism on unrelated important issues has no value [to your business].”

> Reducing this quote down, the claim is “activism on unrelated important issues has no value [to your business].”

Negative value, not no value.

Re: Build your fanbase using the K-pop method

#15

Real reason for K-pop success: hire the best Swedish pop songwriters in the world and give them carte blanche to create any crazy songs they want. Same with Korean car companies and hiring the best German and Italian designers. Start with money, import talent, then cut them loose.

You know, the best Swedish pop songwriters in the world could probably do a really good job on the musical accompaniment to a K-pop song, but they're likely to be among the worst possible people to write the song. Any three-year-old Korean kid would be a better choice.

Re: Build your fanbase using the K-pop method

#16

> But activism on unrelated issues, even important ones, puts up barriers for no good reason. It’s interesting framing. Some might view this as pure to your values, some might view this as lacking in values, but it certainly got my attention. Reducing this quote down, the claim is “activism on unrelated important issues has no value [to your business].”

I hate corporations being activists so much. That's individuals' role, if you don't vote you don't get to be an activist. In reality this means corporations have loud voices and fat wallets drowning out the small guy's voice and effectively changing democracy to corporocracy. Maybe companies should run for office too then since they are now persons.

But that quote I think is just saying to pick and choose your battles wisely.

You can't blame half of america feeling alienated in their own country when bigcorpo uses their might in every avenue possible to oppose their views (conservatives), despite what you may think of them you still have to share a country with the people you disagree with. People shouldn't have to fight or have political discourse against companies, it should be individuals that debate, discuss and influence political outcomes in a democracy.

Perhaps we are now in a neo-feudalist society?

Re: Build your fanbase using the K-pop method

#17

Real reason for K-pop success: hire the best Swedish pop songwriters in the world and give them carte blanche to create any crazy songs they want. Same with Korean car companies and hiring the best German and Italian designers. Start with money, import talent, then cut them loose.

wow, i never heard that!

any interesting articles/videos about that?

Re: Build your fanbase using the K-pop method

#18

> But activism on unrelated issues, even important ones, puts up barriers for no good reason. It’s interesting framing. Some might view this as pure to your values, some might view this as lacking in values, but it certainly got my attention. Reducing this quote down, the claim is “activism on unrelated important issues has no value [to your business].”

And yet the post also suggests members of the company should talk as individuals, not as the company. Which is… a tough row to hoe.

Re: Build your fanbase using the K-pop method

#19
post #9

Is any of this much different from pop boy bands of the 00's? You make generic, catchy songs that are hard to resist. Then have a group of four or five attractive teens perform the song. And then Highlight each individual so people form a parasocial relationship with the band members. The fanaticism follows quite easily from there.

As I was reading the article I was thinking the same thing. This is just the most recently evolved version, now including things like social media and online communities. It was still an interesting analysis to read. I wonder how the numbers compare for the biggest boybands of 2002, 2012, and 2022.

Re: Build your fanbase using the K-pop method

#20
post #9

Is any of this much different from pop boy bands of the 00's? You make generic, catchy songs that are hard to resist. Then have a group of four or five attractive teens perform the song. And then Highlight each individual so people form a parasocial relationship with the band members. The fanaticism follows quite easily from there.

The key with East Asian group bands is a revolving lineup of members so you always have a fresh product to sell to each years target demographic.
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