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Apple Has Reportedly Rejected TSMC's Chip Price Hike of 6%

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Re: Apple Has Reportedly Rejected TSMC's Chip Price Hike of 6%

#11

TSMC charging 6% more for the 3nm process seems reasonable. Article notes Apple accounts for 25% of their revenue and says this gives them leverage over TSMC but aren't they the only 3nm player in town?

That was my thought. Can't they just threaten to sell the space to someone else?

Re: Apple Has Reportedly Rejected TSMC's Chip Price Hike of 6%

#12
1. Crazy to me to think apple can't absorb 6% price hike on chips. their margins are usually so high.

2. But its awesome that apple can say no to price hikes. This is good economics for end users and its a reason why capitalism and markets are often good and produce lower prices

Re: Apple Has Reportedly Rejected TSMC's Chip Price Hike of 6%

#13

TSMC charging 6% more for the 3nm process seems reasonable. Article notes Apple accounts for 25% of their revenue and says this gives them leverage over TSMC but aren't they the only 3nm player in town?

Yep, but TSMC don’t manufacture the main lithography machines: that’s typically solely or at least collaboratively from ASML in the Netherlands. So if Apple really wanted to, they could move gradually away. And given their volumes, this is leverage.

Re: Apple Has Reportedly Rejected TSMC's Chip Price Hike of 6%

#14
post #4

It would be interesting to see what would happen if TSMC could fill the capacity with other orders. Quite possible, as it seems to be the most sought chipmaker. What would Apple do in that case? Samsung doesn’t come close to TSMC just yet.

They're probably both flexing. TSMC is so valuable because Apple's reserved high end high volume orders allows them to expand capacity, Apple probably also is a tester for new tech. They'll both come to terms in some middle ground. Apple has history of such flexing to force other parties to play nice.

That's what I'm thinking. In Economics terms, this weird situation is called "bilateral monopoly" where both the buyer and seller have a monopoly of sorts since they're like the only unicorns in town.

Re: Apple Has Reportedly Rejected TSMC's Chip Price Hike of 6%

#15

What other options does Apple have? Intel doesn’t manufacture ARM chips (yet) and Samsung is 1+ process nodes behind the upcoming TSMC N3E

The article outlined at least one option that Apple has: stay on the 5nm node for a bit longer. It doesn't seem impossible at all that TSMC would cave/agree to only a 2-3% hike in 6 months. While a greater lead is I'm sure welcome, it's not like Apple isn't _extremely_ well positioned in every market they operate in, even on 5nm.

Re: Apple Has Reportedly Rejected TSMC's Chip Price Hike of 6%

#16

What other options does Apple have? Intel doesn’t manufacture ARM chips (yet) and Samsung is 1+ process nodes behind the upcoming TSMC N3E

I don't think you even need a viable alternative to make this kind of threat. That's why we used to enforce antitrust laws.

Re: Apple Has Reportedly Rejected TSMC's Chip Price Hike of 6%

#17

1. Crazy to me to think apple can't absorb 6% price hike on chips. their margins are usually so high. 2. But its awesome that apple can say no to price hikes. This is good economics for end users and its a reason why capitalism and markets are often good and produce lower prices

Of course they can but why would they if they don't have to? They obviously feel they can push back on this and so they are.

Re: Apple Has Reportedly Rejected TSMC's Chip Price Hike of 6%

#19

1. Crazy to me to think apple can't absorb 6% price hike on chips. their margins are usually so high. 2. But its awesome that apple can say no to price hikes. This is good economics for end users and its a reason why capitalism and markets are often good and produce lower prices

1. Of course they can? Will they? No.

Re: Apple Has Reportedly Rejected TSMC's Chip Price Hike of 6%

#20

1. Crazy to me to think apple can't absorb 6% price hike on chips. their margins are usually so high. 2. But its awesome that apple can say no to price hikes. This is good economics for end users and its a reason why capitalism and markets are often good and produce lower prices

Apple didn’t get rich by writing a lot of checks.
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