The marketplace-ization (is there a word for that?) of every retailer feels so short sighted. I’ll throw out an example I’ve noticed lately - furniture manufacturers. Search for any item on Crate & Barrel or West Elm’s website and you’ll first see a handful of exclusive pieces that are clearly built for the brand. Keep scrolling and the search results gradually become a bunch of generic third party items that you can…
There are still some retailers who retain some in-house design talent, but they’re few and far between, as it provides little differentiation in the eye of the consumer, who typically can’t tell an in-house from an acquired design - so in-house design is typically an idiosyncratic choice now, as it doesn’t provide a competitive edge over those who claim in-house design.