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But seriously, the aggregated annual revenue of the Top 5 (in the first chart in the article) is $375b. Regardless of what Apple has said or done, why would anyone think Apple wouldn't want a piece of that action?
I'm not defending Apple, only being objective and realistic.
This article does not support its clickbait headline with much in the way of facts. "Analysts estimate" that Apple's ad revenue could drastically increase. Insiders talk of a reorganization. There might be ads included in more apps. The headline makes a major assertion the body does not support.
Apple is uniquely positioned to come out on top of the cookie-pocalypse. All of their work with Apple ID will pay off once they have the largest first party audiencing capability in the world.
I’m just hoping Apple will keep their privacy focus. Ads and privacy do not need to be opposed ideas. Ie, my fav Dutch tech blog tweakers.net recently removed all tracking form their ads and serve them locally. I gladly turned off adblock for them and the site was still pleasant. Ads are tech relevant, well labeled, unobtrusive and not about what I bought 2 months ago, win win.
They talk about Apple maps and I for one would like to be able to say I’m looking for a restaurant and see the logos pop up along my route. I’m just hoping Apple will keep their privacy focus. Ads and privacy do not need to be opposed ideas. Ie, my fav Dutch tech blog tweakers.net recently removed all tracking form their ads and serve them locally. I gladly turned off adblock for them and the site was still pleasant.…
They talk about Apple maps and I for one would like to be able to say I’m looking for a restaurant and see the logos pop up along my route. I’m just hoping Apple will keep their privacy focus. Ads and privacy do not need to be opposed ideas. Ie, my fav Dutch tech blog tweakers.net recently removed all tracking form their ads and serve them locally. I gladly turned off adblock for them and the site was still pleasant.…
Regarding 1) Hopefully the EU will help breaking up the monopoly
Regarding 2) Why should I buy apple and pay the premium? I will buy Samsung or Huawei.
Apple is uniquely positioned to come out on top of the cookie-pocalypse. All of their work with Apple ID will pay off once they have the largest first party audiencing capability in the world.
I just wish the government stepped in and prevented this. this is an anti competitive move.
Apple just made the first move. The downfall of third party tracking was inevitable. Google themselves are ending cookie support next year with Chrome.